Search Engine Optimization is not optional
February 20th, 2009 • Posted by Spa Kat • Permalink
Your spa website is your business. If it is not optimized it puts your business at a disadvantage and leaves plenty of room for spa competitors to race past your website to the highest rankings. The goal is to increase traffic to your spa website by improving its ranking on search results. To improve your spa website’s search result ranking you must regularly optimize it.
If you are new to the world of optimization go immediately to the Google SEO Starter Guide. It provides businesses with the basic information they need optimize their websites for increased traffic.
Content and keywords are like peas and carrots.
The content (copy) on your spa website is extremely important. What you write, the words you use and where you use them is one factor that dictates your search ranking. When Google looks at your website it crawls the content with an eye for the words used. Website content that is well written with rich spa language that continues to develop and improve will see a positive change in rank over time. SpaBoom Dynamic Websites are designed specifically for easy content updates. If you can use Word you can update a SpaBoom website and add pages, it's that easy.
Linking.
It is very important for websites to link to your spa website. A relevant link (industry specific) tells Google that you are important, which can improve a website’s ranking over time. For more information on linking, check out this linking 101 article.
The power of social networking.
It is impossible for businesses to effectively manage their website ranking if they don’t address the new online social mediums. There are many outlets from which to choose, each with their own set of advantages. Perhaps the best approach is to look at the different options and find one that fits your business best. Once you have tackled one, there will be opportunities to branch out.
The time invested optimizing your website is valuable and it will pay off but not immediately. Don’t expect quick results, instead think long-term and the keep in mind the tangible pay-off it will provide your business.
• Trackback • Posted in General, Spa Search Engine Optimization (SEO), Spa Website Design
I just downloaded Mozilla as an internet browser and with your SpaBoom website it works much better! Thanks for the tip, David in Customer Service. I think it even runs faster. BTW, I signed up on Twitter and I really don't understand it. Is it just listing lines of text or what you are doing at that moment? That's it? What would be the benefit of Twitter to my business? I am not getting it. Thanks! — Janet