R-E-S-P-E-C-T Email Marketing
February 18th, 2009 • Posted by Spa Kat • Permalink
Remember that every time you send an email to customers it is a reflection of you and your spa business.
Earn their trust. The emails you send to customers should be welcomed and expected so double opt-in each address. Our article on how to do this.
Show effort by taking time to spell check and write effective copy that gets to the point without overwhelming with FREE and ACT NOW!
Pay attention to the needs of your spa customers. Your email promotional offers should solve a problem, fill a need and meet their requirements. Even the most patient, loyal customer will tire of a constant flow of emails from your spa business. It’s like dating so be consistent and take care not overwhelm their Inbox.
Cool the flash. Loud and brash are great in Vegas but seem to lose their appeal right outside the city limits. Don’t try to impress your customers with complicated promotions that scream desperate; your customers won’t buy it. Keep it simple, to the point and remember what you want—a booked spa appointment, an Instant Gift Certificate purchase. Then remember what they want—to move onto the next email in their queue.
Time is on your side. Email marketing is a great way to build relationships, so think long-term. With a little effort on the front end, your spa customers will be happy to take you up on your offers.
• Trackback • Posted in General, Spa Gift Certificates, Spa Marketing
Wonderful webinar! Question: How do I transfer the clients I have in my AOL address book? From now on, if I send an email to new clients requesting them to opt-in, will they automatically receive an opt-in email? Or do I have to send an email requesting that they go to the web site and sign up for the newsletter?
Thanks!