Promote Your Promotions for the Holidays
November 16th, 2009 • Posted by Andrea Feucht • Permalink
The days are counting down to the annual spike in gift-giving. Make sure your customers know that you offer fantastic options for everyone on their list by promoting your services and running specials timed for their buying convenience.
You already know how online GCs solve many frustrating holiday situations — no shipping or driving around required, buy at the last minute, personal designs and messages, special packages chosen just for the recipient, et cetera. Now — loud and proud! — let your clients know those same conveniences.
SpaBoom has several great ways to show your clients some love, and even more ideas on how to "promote your promotions".
Start by targeting your buyers — create services and new service packages just for the type of client that you'd like to bring back, or reward for repeat visits. Don't see as many men in for appointments as you'd like? Make some packages just for them, using your creativity for anything from a post-holiday detox treatment to a couple's bliss package themed around the Superbowl (which of course occurs just as all the holiday bills are arriving, and everyone needs stress relief then!).
Use these tools to create your chosen holiday features:
- BOGO (buy one get one) — Gift Certificates that give back — you set the threshhold and the amount of the bonus GC.
- Percentage Discount — extend a discount to all dollar-based GCs
- Featured Services — tried and true, select particular services to highlight and optionally discount
Now that you've chosen your promotions and set up the Events and created service packages as needed, you've got to promote, promote, promote. Here's how:
In-house Events — how about a holiday party to show off your facility, your products, and your upcoming specials? Everyone loves a party, especially when they don't have to clean their house! Throw a little "spa happy hour" with all of your staff and therapists so your clients can come in and talk to everyone. Serve treats, offer product or service samplers, even showcase the local artist's work hanging on your walls. When the party's over — blog about it on your dynamic website! Post photos at the front desk, anything to show off the great time and encourage those who couldn't make it to come next time. If your clients feel a connection to you as a local business they'll choose you over other retailers.
- Point of Purchase signs — colorful miniature posters to highlight holiday gift designs and show off your sales. Post these at your front desk, stack them in your waiting area, even hang on your door for anyone who might drop by after hours!
- Email Campaign(s) — talk to your eager clients using the most cost-effective marketing device — email. Use your hard-won client list and tell them all about how you are saving them time and money this year.
- Engage Your Staff — make sure all of your employees know about the specials, from details to dates. Get them excited and have them mention those specials to clients, even something as innocuous as, "We have some GREAT holiday specials coming up, just ask me if you'd like to know anything about them."
As the holidays come rushing in, with just a little homework you'll be set to ace the retail season and be ready for big growth and even happier clients in 2010!
• Trackback • Posted in Holiday Promotion Brief, Spa Gift Certificates, Spa Marketing
The rush is on for Instant Gift Certificates. It is never too late to boost your sales. We have been working all year to increase our SEO for day spas in the Fort Lauderdale area… however, it is important to remember that every little bit helps. For those looking for gifts… it just might be that little tweet that pushes that business owner into giving each of his employees a $50 gift to your spa. Thanks in part to all the help from SpaBoom, Planet Massage pretty much dominates the search results for massage in Fort Lauderdale. With a little hard work, you can do the same in your locations!
That's a nice compliment, Mark. All our best this Holiday Season, and may you have continued success.
–Ben