BOGO Mother’s Day Promotion Generates Two Visits to Your Spa.
March 31st, 2009 • Posted by Spa Kat • Permalink
Use the SpaBoom Buy-One-Get-One-Free (BOGO) promotional feature to drive Mother’s Day gift traffic to your spa. It generates two visits to your spa, the gift certificate (G.C.) recipient and the giver. The gift giver can use their free G.C during a spa’s slow summer months.
The SpaBoom BOGO feature allows your spa to offer a free G.C. when your online customer purchases an G.C. This means that the free G.C. goes to the purchaser, encouraging another spa client visit and more revenue for your spa.
Even better, you can set the valid dates for the free G.C. to drive traffic during the slow summer months. When the free G.C.'s are redeemed in June and July you can see your sales jump and everyone is happy.
The SpaBoom BOGO feature gives your spa a powerful tool to drive gift business for Mother’s Day and then it gives you an additional lift during your spa’s slow months. You may choose for the free G.C. to be redeemed only in July and August.
SpaBoom does not take a commission on the Free BOGO gift certificate.
Click here to learn how to run the BOGO feature for Mother’s Day.
Keep checking the SpaBoom blog for more information on revenue-building webinars, coming this spring and summer!
• Trackback • Posted in Creating Customers, General, Spa Gift Certificates, Spa Marketing, SpaBoom New Features
Many gift certificate purchases are made by out of town friends & relatives. How can this BOGO feature be marketed & used by them?
I agree with Michelle. The majority of our online sales to people that are not located in our town, some not even this country!
I would really like Spaboom to add the feature of buying more than one gift certificate at a time. Many of our clients want to do this and have requested it be added. Especially those with multiple children living in the area, Bosses buying for their employees, etc…
Michelle — BOGO is focused on driving two spa visits from local purchasers, and you're exactly right, it isn't going to be as appealing to out-of-town purchasers. Which is why we also have featured pricing and percentage discount features, which work great for everyone.
cbriggs — It's very easy to purchase more than one gift certificate: once you've bought one, click "Buy another" and all of your settings are remembered, making it super-fast to buy more and still easy to customize each one.