Announcing Joy of Spa Gift Certificates
July 24th, 2009 • Posted by Stephany Toman • Permalink
We're all doing everything we can to help our businesses these days, which is why we're launching the Joy of Spa Gift Certificate, a universal spa and salon gift program with a 9% redemption fee!
Our national marketing program will drive new clients to your door and engender client loyalty; our reasonable marketing fee ensures you're able to profitably deliver your services!
To learn more, join us for a webinar:
Joy of Spa — Joy of Profits
Tuesday, July 28th, 1:00 – 2:00PM EDT.
Click here to reserve your Webinar seat now.
Your Spa Comes First
When you subscribe to Joy of Spa News, and link to the Joy of Spa Website, your spa and Instant Gift Certificates are always front and center. And, when your local clients need to purchase gifts for out-of-town recipients, you'll now make money! We'll pay you 9% whenever your clients purchase a Joy of Spa Gift Certificate.
No Discounting
Joy of Spa Gift Certificates are always sold at full face value. You'll never have a client stopping by the local warehouse club and buying discounted gift cards on the way to your spa.
Quick Redemption
You redeem Joy of Spa Gift Certificates online via your SpaBoom account. On your first redemption, we'll ask you to setup a secure Amazon Business Payments Account with your banking information for quick 72-hour turn around. Partial redemptions are not a problem with Joy of Spa, and you only pay commission on what you redeem!
Bottom Line
Joy of Spa is a cost-effective and powerful marketing program to nationally promote your spa, stay in touch with your clientele, and drive more business through your door!
No Contracts
Like all SpaBoom programs, you can leave at any time and you pay only for what you sell.
Find Out More
Learn more about how to use Joy of Spa to complement your marketing efforts and increase online revenues for your spa: join us for the Joy of Spa — Joy of Profits webinar on July 28th, from 1:00 – 2:00 PM EDT. It's free, and will give you all of the details to get the most out of Joy of Spa!
Click here to reserve your Webinar seat now.
Sign Up Now!
Ready to sign up? Simply log into your SpaBoom account, and click on Sign me up! You can change your participation in Setup, Basics at any time.
Questions? Call us at 800.940.0458.
• Trackback • Posted in Joy of Spa, Joy of Spa Gift Certificates, Joy of Spa News, SpaBoom Webinars
I missed the Eastern time part of the schedule and missed this webinar. Can I download it somewhere? Let me know.
Thanks, Nicole
I didn't get a chance to attend the webinar so I don't understand where customers purchase joy of spas GC's. Reading the 'about us' section it's still part of Spaboom…
Is Joy of Spa being created as a competitor to Spafinder/Spa Wish? Or is it just another version of Spa Emergency?
Just trying to understand the differences…
Nichole:
We are not able to rebroadcast the webinar but you can read a summary of what we covered in the presentation by clicking here. After reading that page, please give us a call and we will be happy to answer and specific questions you may have. Thanks for your question!
Robert:
Great question! We are creating the Joy of Spa directory, newsletter and gift certificate to help our clients profitably benefit from online sales of universal spa gifts. The Joy of Spa program was developed using our unique experience selling over $50M of spa gift certificates online and at full price. For example, we know is that online gift buyers often shop at the very last minute when driving across town might not be an option. Also, we know that 1/3 of our clients online gift sales come from out of town buyers. By paying you, the selling spa, a commission for sales originating on your site or from a Joy of Spa newsletter sent by your spa, you can profit from those purchases and serve the needs of your clients without of town friends and family. Recipients of Joy of Spa gift certificates will be directed to one of our clients who will benefit from our low 9% redemption fee and quick transmission of the cash to your account.
Spa Emergency is a spa gift site geared toward a (dominantly male) buyer with little or no knowledge about spas, but who needs a present now. It has been very effective at attracting those shoppers. The Joy of Spa site is a much richer directory that can be integrated into your spa's website, email and other interactive marketing to extend your brand and keep you in touch with your clients. As a stand alone website, it is designed to draw the attention of a spa enthusiastic and funnel that traffic to one of our clients. At no charge, we provide your spa's description, service menu and reviews as well as featured specials. The Joy of Spa visitors can select an individual spa to book a treatment (at no charge to the client or the spa), buy that spa's gift certificate (at the same 15% commission that a spa would pay for a Spa Emergency sale) or purchase a Joy of Spa universal gift certificate, which will be redeemed at the 9% rate. Please give us a call if you would like to ask other questions directly.
I find this odd. I see it as my competition. I would like to sell my Gift Certificates directly to the customer — not through another source. Nationwide exposure? I already have that with my own site. Someone who wants to buy their Mom a massage in my town will look up "my town + massage or + day spa" and my instant gift certificate information should make them buy from me… directly from me. Why would I direct customers away from my site to buy from you? I think that you all might see how many gift certificates are not getting redeemed and have decided you want a piece of that pie. That's what I am thinking. Is this the elephant in the room type conversation? You probably won't post this — but at least I know that if am thinking this others are too. We don't want to compete with you. You provide a service to us, a good one. But we should not give up our direct connection with consumers. What am I missing here? That this is so great? Unredeemed gift certificates go where? We donate a lot of ours. How would you donate? Just some burning thoughts about this whole Joy of Spa business model. –Jan
Janet:
Thanks for the opportunity to address this question and provide clarity for any spas voicing this set of concerns about the Joy of Spa Universal Gift Certificate. Our mission at SpaBoom has always been to help make our clients more profitable. The Joy of Spa Universal Gift Certificate will not compete with your individual spa Instant Gift Certificates. Instead it competes with other network or universal gift cards.
Why we have our own gift certificate:
We took a good look at our data and conducted enough research to learn that there are two (2) kinds of gift buyers and three (3) types of buyer/recipient relationships.
An individual spa’s IGC’s can only be sold to Buyer #1 because buying spa’s IGC requires choosing a particular spa. That is why spa gifts redeemable by many different spas in many different places have been successful. Many of you are doing business with other parties in the marketplace who provide similar spa gift services. The Joy of Spa Universal Gift Certificate will be unique in that it will be instant, sold online and have a low 9% redemption fee. Thus we are not competing with your IGC sales so much as we are competing with other sellers of universal gift cards.
Why it's good for our clients to sell JoS Universal Gift Certificates or other spa's IGC's:
With over $50M in sales of IGC’s we have learned that there are 3 types of buyer/recipient relationships:
Your spa can sell IGC’s to a buyer no matter where they live so long as the recipient lives in your general area. However, if the recipient does not live in your area you are out of luck. Your local clients are very likely buying gifts from any number of out of town spas or universal gift cards for their non-local friends and family with no benefit or involvement from you. However, via a Joy of Spa link or badge on your spa's website, a buyer can purchase an out-of-area Instant Gift Certificate from a specific spa or buy a JoS Universal Gift Certificate. Either way, we pay you a 9% commission because you provided the traffic/client.
Why this is not competitive with your direct sales:
We engineered the JoS website to feature your spa's brand and Instant Gift Certificate when a client accesses it from your website or newsletter. Please take a look at Spa Constantine or Terrace Retreat as examples. When you click the sage colored JoS "badge" the JoS site preserves the branding of the spa that provided the traffic so that it feels like an extension of that spa's website. When you click on "spas" thereafter, the original spa continues to be featured. To find another spa the visitor must affirmatively "tell" the directory to look in another city or for a different provider.
Unredeemed gifts:
There are no secrets in this business; we all understand that gifts are a key component to the spa business. Please review SpaBoom's business model for Joy of Spa; SpaBoom is encouraging our clients to sell JoS Universal Gift Certificates from their sites and paying those spa’s 9% for each sale. We then charge the spa that redeems the gift 9%. It doen't take a rocket scientist to see that we will be collecting less than it costs us to sell these gifts. For JoS Universal Gift Certificates, SpaBoom pays the credit card fees, plus 9% to the originating spa and we provide all of the advertising, marketing and overhead. Unredeemed gift certificates will help offset these costs to keep our redemption fees low. Consequently, we have no incentive to take regular 5% commission sales away from our spa clients.
It is our goal to capture sales for SpaBoom clients that would have otherwise been missed, giving them a way to profit when their spa clients purchase spa gifts for out-of-town recipients. We are committed to creating a more profitable transactions model for our spa clients.
Please note that we are posting Janet's question in its entirety. We are happy to address everyone's questions and concerns about any part of the Joy of Spa program.
Seth,
You took a lot of time to provide a thorough explanation of the Joy of Spa model and I appreciate the response. I am happy that you did post everything I said — I was thinking that, "Gee, if I think this — than are others questioning it too?" I guess what I failed to see is that the "quickie" buyer who does absolutely no research is that big of a fish. So big of a part of a market that you want to capture that purchase. I deal with people asking detailed questions of services and I forget there is this whole other customer out there just doing a 2 minute purchase to make someone happy FAST. Part of me was afraid that I'd lose your valuable services to me — your customer — if you went elsewhere for profits. I wish you all the best in this new venture. In these time, I understand the need for new revenue streams! I do — thanks for the response. –J.