Anatomy of a Great Website
September 11th, 2009 • Posted by Spa Kat • Permalink
Powerful Online Positioning.
Great spas communicate a very clear understanding of their position in the marketplace and their website design mirrors that positioning.
Customer-Centered Content.
A great spa website will develop content that is clear, concise and valuable. What you say is very important so make sure your online content provides constructive information that is to the point and concise.
Search Engine Optimization (SEO).
Make sure clients can find you by consistently adding content and use effective spa keywords that potential customers would use to find your spa online.
Ease of purchase.
The most effective spa websites make it very easy for customers to purchase gift certificates. They can click to the gift certificates from the home page and it is clearly visible to customers at all times.
Easy to Update/Add Content.
Dynamic Websites allow spas to easily customize, update and refine website information on a daily basis. SpaBoom Dynamic Websites are specifically designed for quick and easy updates and new content. It gives spas the independence they need to build their online business.
Creative Spa Packages.
Spa packages that offer extra value are an effective way to increase online sales. It facilitates the customers buying experience because you have eliminated the step of having to choose for them. They just choose a package and make the purchase.
Effectively Use Directories.
Directories are a fantastic way to ensure that target customers see your spa online. Participating on the Joy of Spa and Spa Emergency directory exposes your spa to customers around the country. Many customers may be looking to buy a gift certificate in your city for friends and family. They may never enter your spa or city but can still be a great customer if they can find your spa website online. Directories are a great tool to increase the online visibility of your business.
Offer Value.
Communicate value to your customers by creating spa treatments that are affordable. Online customers spend approximately $75 per gift certificate so make sure you have treatment options that fit that price range.
• Trackback • Posted in General, Spa Marketing, Spa Search Engine Optimization (SEO), Spa Website Design
Once again, lots of good advice from the folks at SpaBoom. Our Spa/Massage website continues to grow by leaps and bounds. I encourage all of you to dive deeper into all of these subjects, it will pay off. One great SEO trick we have been employing with great success is to try to link to an internal page in your website as often as possible when blogging, say here for example. Search engines give you big brownie points for links to pages deeper into your site. Links to pages other than your home page tell them that those pages are of importance to someone too, and so they give your whole site more credibility. For example, if you click on the website link we provided here, you will see it takes you to our "Wilton Manors Massage Page." While we normally wouldn't confuse our customers by not sending them to our homepage, unless our post is directly related to Wilton Manors, it is probably OK here from a public relations standpoint/customer standpoint, and awesome from an SEO standpoint. After a couple of years of hard work, we now hit on 95%+ of all spa and massage terms that are relevant to us in our greater Fort Lauderdale/South Florida area. Considering our small size, small budget and tuff local competition with deep pockets, our hard work is definitely paying off.