Ahead of the Curve

June 17th, 2009 • Posted by Spa Kat • Permalink

logo2.jpgRead customer reviews of Terrace Retreat Salon and Day Spa and it becomes clear that their world revolves around the customer in a way that can’t be borrowed or replicated. They seamlessly eliminate barriers of time and space that often keep women from having their time to relax and find tranquility at the spa. They are a full service salon and day spa that can beautify literally from head to toe.

Terrace Retreat owner, Anne Marie Adams, has an innate entrepreneurial spirit; she is focused and hard working. Seth Gardenswartz, VP of Business Relations for SpaBoom, observes

She is unique in that she meticulously applies what she learns to improve her day spa and refine business practices.

Anne Marie’s standards are high and the level of service the Terrace Retreat staff achieves reminds me in a pure sense of the hospitality I experienced living in Dallas for three years. Reading customer reviews of the spa makes us want to get on a plane and visit for a spell.

Anne Marie started with SpaBoom in May 2006, which, by our measurement, makes her an early adopter. Terrace Retreat had an existing website that was attractive but wasn’t meeting business needs.

SpaBoom worked with Anne Marie while she developed a Dynamic website that ultimately gave her the functionality she needed to edit and appealingly reflect the day spa’s unique brand. Their spa business fully utilizes all the SpaBoom marketing tools to communicate and promote events via email to customers. Instant Gift Certificates (ICG) have become a powerful revenue generator; their IGC reviews tell the story best.

Over the years Terrace Retreat has established consistent marketing email communications with customers that combine great offers, steady communication and hard-fought loyalty to achieve roughly double the response rate of most day spas.

Terrace Retreat began using the SpaBoom scheduler in its infancy. It is an application that allows participating spas to book appointments online, making scheduling more efficient for spas and convenient for customers. Anne Marie has been with SpaBoom through all the scheduling application’s enhancements and has provided us with valuable feedback.

What is on Anne Marie’s mind right now?

Social media is here. It provides businesses with a unique way of communicating with their audience.
She is now on Twitter and has more than the average followers. She started by following others on Twitter, to gain an understanding of how it works. Next on her agenda, she will tackle Facebook.


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