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Activate Email Marketing (Step 2):
Featured Services and Promotions Bring Buyers

November 12th, 2009 • Posted by Andrea Feucht • Permalink

Now that you've learned how to get your client list started, you've printed out some lovely collateral forms for your front desk, and those email addresses are rolling in, what do you say to your clients?  You can send them a little "Greetings — thanks for being our fan!" email with some featured services or promotions just in time for their seasonal shopping.

First, we recommend that you enter your services into your SpaBoom account.  Why go through the trouble?  There are two very important reasons, one is good for you and one is good for your clients:

  1. Service-based Gift Certificates are on average 10% larger compared to dollar IGCs.   If your average dollar IGC is $100, it is normal for your average service-based IGC to be $110 or more.
  2. Services are personalized to the recipient, giving them a warm fuzzy they'll keep when they visit you for their appointment.

Featured Services Event — Let's use this for our example:  discounted services for a short 3 day window after Thanksgiving.

  • Click the Marketing tab, then click "Events" on the left side of the page.
  • Click "Add Event" under Tasks, on the left side of the page.  Make sure the Type is set to "Special," and fill in your Headline and Narrative fields to describe your promotion.
  • Choose start and end dates for the special, in this case November 27th and November 29th, and optionally choose a GC Category.  This lets you highlight a group of IGC designs on your Gift Certificate page for the duration of this Event.
  • Now choose Featured Services.   It can be your most popular service, or an underdog you'd like to promote — go ahead and enter a special price, which will only apply during the date range for the special.  If you enter an offer description, it will be shown in your menu of services in Instant GCs and Online Booking.

If you'd like some other options for Specials in your Events, choose these from the "Special" drop-down list:

  • Percentage Discount — Sell all of your Instant Gift Certificates for a limited time at any percentage discount you choose!
  • Buy One, Get One  (or as we like to call it, "BOGO")  I like this kind of promotion — it will get your purchaser back into your business for themselves!  You can give the purchaser an additional GC when they buy an IGC at a certain dollar threshold.  You have complete control of the details of the offer, and we've even set up some default ones to get you started.  Read our help file on "Buy One, Get One".

Stay tuned for Step Three on Friday — Email Campaigns, Automatic and Customized

And don't forget our live demonstration and discussion. Sign up for either of our two webinars:

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