We started our series on starting Email Marketing last Thursday by discussing why it is so important for your business — both your clients' satisfaction and your bottom line.  Now we're getting started with your THREE easy steps to begin.

What are the reasons that you sign up for online newsletters? If you're like me, there are two: you adore the business and want to know everything that is going on, OR you like the business and they are offering a nifty promotion.  Both situations are opportunities for a rewarding customer-business relationship.

Signing up for a newsletter could be thought of as a transaction — your client is giving up personal information to you with the expectation that they will receive value for it, and you as the business are receiving the gift of attention from them — a valuable gift indeed. SpaBoom lets you give your clients a gift back automatically, just to show them that their information and their attention is taken seriously.

Let's talk client list.  "Client list," you say?  Take a look at your Clients tab in SpaBoom and see who's in there.  Just a few GC purchasers?  Read on…

Your front desk is key.  Every time a client walks through the door, checks in for services, or is escorted to their appointment, you and your staff have the chance to build that relationship.  You have tools to make it happen using your SpaBoom account:

1. Sign-in sheets
   • Use our handy sign up pads, or customize your own design in our Collateral (comment cards) tool.  Read our Collateral Help for easy setup!
   • Provide space for their email address, with the enticement of a gift offer when they confirm their email — show them you value their information
   • Guide your staff on what to say. When walking the client back to the front desk to check out, they might say this, "I'm so glad you came in today — we'd love to see you again.  Don't forget to put your email on our guest sign-in pad so we can let you know when we have specials just for our client list."  Use your own spa's voice and customize the words to suit the mood, the client, even the weather!
2. Reward confirmed emails
   • Go to the Marketing Tab in your SpaBoom account, click "Turn On" email signup offers and then customize your message to make it really stand out.  There's a wide range of built-in ideas — great stuff like "10% Off Next Visit," "$5 Off Services," even "Complimentary Product" — use our Offers Help Topic for detailed information.
3. Add Client Info to SpaBoom
   • For every email collected, just add it in SpaBoom on the Clients tab: click on "add client" to get going.  Or, edit existing clients with new details by searching their name first.
   • Each client added will be verified through email, and this is how they collect their gift from you!

Other ways to gather clients' information into one place:

• Export your email client list and then import it into SpaBoom — Importing Your Text Client List.
• Put a link on your website to your newsletter subscribe page — Adding Your Subscribe Link.

For live demonstration and discussion, you'll want to sign up for either of our two webinars:

• November 17th or December 1st (both at 1 p.m. EST)