One of the most effective things you can do to grow your small business — whether day spa, salon, resort, or any combination thereof — is to build relationships with your clients.  Your clients are your lifeblood:  keeping them happy and coming back is a far easier task than finding brand new customers.

For that reason, SpaBoom offers you simple tools to connect with your existing clients — so simple, in fact, that you'll be amazed at how little time it takes for fantastic results to your bottom line, not to mention your job satisfaction.

This Activate Email Marketing series in three parts is our how-to guide for Email Marketing if you've never done it before — easy steps you can take to create better customer relationships.

To bring everything together, make sure you attend one of our TWO Webinars: November 17th or December 1st, both at 1 p.m. EST, to see the steps in action and have your questions answered.

First, let's talk about why you should talk to your customers:

1. Your existing clients are gold to your business — through them you can continue to improve month after month.
2. From their own experience your clients have an idea of what you can provide to them.  Keeping them up to date on new specials or changes will keep them engaged.
3. You already have a relationship:  since they have done business with you before, it is almost certain that they already appreciate your contribution to their life.
4. Happy clients will talk to their friends:  chatting about their weekend massage or giving advice on the best local place for a facial is something that will happen when you are doing a great job.
5. Emailing existing customers is one of the most effective ways to keep them engaged and coming back to you with new business or even new referrals.

Watch for the next blog post on November 9th, Step 1: Gathering Client Information