Dashboard shows it all at a glance

You can now get a quick pulse check of your online marketing efforts just by clicking on the Reports tab. The Dashboard quickly shows this year's Instant Gift Certificate sales compared to last year, email campaign effectiveness, comparisons to your peers, and sources of website visitors.

You also see an average of your recent reviews, how many Instant Gift Certificate purchasers are out-of-state, and GC analysis, including the percentage of service-based GCs, emailed GCs, delayed email GCs and existing client purchasers.

It's easy to change your dashboard: just scroll down and click on the Setup button. You can add and remove report widgets and change the data they display.

4 Responses to “Your online marketing in a snapshot”

1. Robert Luu Says:
   September 29th, 2008 at 10:12 am

   I'm digging the new feature! I have 2 questions and 1 suggestion:

   Questions:

   1. Can you explain the difference between the two "GC Sales Comps" graphs?
   2. I'm not sure what "Others like me" means? What is used as the basis of comparison?

   Suggestion: Can we use different colors for the "Cash Flow" graphs? the purple and green aren't contrasting enough on my dashboard and it's a little confusing.

   Keep up the great work!

2. Janet Sanders Says:
   September 29th, 2008 at 1:05 pm

   Awesome! Love it! Helps me analyze things in order to make better decisions. We have to be smarter with every advertising dollar we have. Thanks!

3. Bill Bice Says:
   September 29th, 2008 at 4:16 pm

   Hi Robert,

   1. For the two GC Sales Comps bar charts, the left one shows "GC Sales", so the total value of GCs sold in the last 30 days; the right one is "Average GC Sale", so the average value of each GC sold.
   2. "Others like me" are businesses that are similar based on type, size and geography.

   We'll work on the colors for better contrast.

   Thanks!

4. robert luu Says:
   October 3rd, 2008 at 1:30 pm

   I think a top 10 sales widget would be useful. Name. Location. Monthly GC Sales. Salons can choose to remain anonymous. I wouldn't be opposed to sharing my numbers. I think we can all learn from one another. I think it will inspire salons to reach for higher numbers. Maybe SpaBoom can coordinate a competition or rewards for top earners. Biggest % increase, etc…

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