Want to generate more business from Spa Emergency?
June 25th, 2008 • Posted by Stephany Toman • Permalink
Fantastic! We want you to, too!
What many of you are doing:
You are making it easy for potential gift certificate buyers to overlook you. How? You haven't shared with them how cool your spa really is! Were you in the Top 10 LA Spas last year? Share that! Are you considered THE spa for sports massage in Boston? Share that!
Use the description that appears right next to your logo and address to really differentiate your spa. Use words that truly describe what you're known for, respected for, have perfected. People really care about that. Visit your own Spa Emergency listing and try to be objective. Would YOU choose your spa based on the words in that description? If not, spice it up!
You see, when faced with many choices, a well-phrased description of your spa will make it easier for a potential gift buyer to choose YOU over another that hasn't taken the time to use that space well!
What many of you are NOT doing:
You are not showcasing the gorgeous new logo you just had designed. Remember all the hours you spent haggling with your partners about color and design, discussing how that logo really needs to capture the essence of your spa, then more haggling while you determined what that essence should be?
Be sure you upload the logo ASAP! If a potential customer is looking at a list of spa options in their area and sees a sad little black and white faux logo next to your listing, they're not going to be dazzled. Or, worst case, not interested in finding out more about what you offer.
It's not that prospective gift buyers are shallow, they're just human, and if a nicely designed, pleasing logo that truly reflects your business is sitting out there for them to behold and enjoy, all the better.
So, if you have a logo and aren't showing it off on your Spa Emergency listing, you're missing out. And if you don't have one, consider creating one. For your business, for your website, for your image and brand identity.
No scolding intended, really! We just want you to get the most out of your marketing efforts, so we're going to keep reminding you about this stuff. Thanks for your patience!
Until next time.
Posted in Spa Marketing, General • Share • Trackback
June 27th, 2008 at 3:15 pm
I visited Spa Emergency to check out our listing and noticed that the description of our spa on the Spa Emergency website is not up to date. We went through a change in ownership so how do I change it as it does not match what is on our website? Thanks.
June 27th, 2008 at 4:07 pm
Don't forget to put in a great range of services to promote new services, products and upselling and cross-selling on your gift certificate.
June 30th, 2008 at 10:13 pm
Bobby Jo — You can change your Spa Emergency listing description by going to Setup, then Basics, then looking under the heading Online Directories for a field called Listing description.
Ruth — That's always great advice. Thanks!