Top ten ways to sell more gift certificates online: Tip #4
February 14th, 2008 • Posted by Seth Gardenswartz • Permalink
Tip #4
Pick the luscious, low hanging fruit: Your clients already know and (hopefully) love you. However, they are not always thinking gift when they come to you for treatments. Tastefully remind them that you have a nice website with good information and instant gifts when they do visit, 
and they are likely to think of you the following week when they realize that their sister's birthday is today. You can do this for free by putting your website address and key features on every piece of your advertising, sales collateral and marketing material your clients see or hear.
One of the simplest and most popular features we offer to help is our "Instant POP" function. It is under the Setup tab when you log into SpaBoom. Instant POP (short for "point of purchase") are templates for 8.5 x 11 signs you can print for your business. We generally have several pre-built for holidays, birthdays and anniversaries but you can easily modify what we write or create your own from scratch. They automatically show your logo and web address. Our top sellers have at least seven pieces of POP in their stores.
Oh, and don't forget your voice mail message. The callers after closing on February 14th are often looking for one thing. Tell them about your online gift program (in the first sentence, before they hang up). You will be that last minute buyer's Valentine too.
• Trackback • Posted in Spa Business Management, Spa Marketing, SpaBoom New Features
This article states the "Instant POP" link is under the setup tab once you log into boomtime, but its actually under the marketing tab. fyi.