Top ten ways to sell more gift certificates online: Tip #2a
February 22nd, 2008 • Posted by Andrea Feucht • Permalink
Tip #2a
"One of These Things is Not Like the Others…"
Remember that sing-song game that had you as a little kid searching for items in a group that were different from the rest?
Your eye is drawn to differences — it's how our brains are wired.
Like the human eye, which eagerly jumps to things that are new and shiny, so, too, do the search engines. If you change the content of your website on a regular basis, those search engines see the difference on their next go-around and re-index your site. The key to your increased visibility, however, is that once the search engine sees new content, it will re-index your site more frequently.
Say you're on a one-month "schedule" with Google. Change your site every other week and you might now get indexed every 14 days. Or every 7. Obviously I can't speak to their exact strategies, but it has been confirmed that the more you change, the more they will notice.
Read about this in more detail in this great article on the interesting website design blog, AHFX.
Use that knowledge to add some new content to your existing site, change a description of what you do, or jump right into your SpaBoom Dynamic Website and add some new feature information that really talks to your clients. Our Dynamic Websites are already search engine friendly, but regularly changing your own content is just another way to get a leg up on the local and national searches that your potential customers are doing right this very moment. As a bonus, Dynamic Websites automatically tell Google every time you change your site, including things like new specials in Events, encouraging Google to index your site more often.
Posted in Spa Search Engine Optimization (SEO), Spa Website Design, Spa Gift Certificates • Share • Trackback