Comments on: Top of the Heap: Crawling Your Way Up Google Spa Search Results

By: Kristen

Kristen — Sat, 13 Mar 2010 19:34:56 +0000

Website Structure is another important step to keep in mind if you want your site to get great SEO results — it is normally suggested to keep a flat structure when setting up your website presence. That does not mean however you need to throw everything in the root directory for best results. You should not either however go more than 2-3 levels deep in your directory structure.

By: Sean

Sean — Fri, 25 Jul 2008 02:05:18 +0000

Hi,

Does anyone have any good referrals to a SEO company or person?

Sean

By: Seth Gardenswartz

Seth Gardenswartz — Thu, 17 Jul 2008 18:36:14 +0000

I'm glad link trading is being discussed. None of you will be surprised that I have a strong opinion. Here it is: DO NOT TRADE LINKS! Here's why... Each web page is ranked for importance (and relevance). If a highly ranked and relevant site links to you, your site's page rank goes up. That's because the search engines figure that if a highly ranked site references another site the content on the referenced site must be valuable or the highly ranked site would not point to it. The concept, BTW, comes from academic papers. The more a paper gets cite by other papers the more important it must be. If you want to see one, check this out. Boring! So think of page rank as currency. You have X page rank currency to give to each outbound link. If you only link out, you deplete your currency. Each good inbound link ups your rank a bit. The best a link exchange can get you is a wash (unless you exchange with CNN). However, if you are clearly participating in a link trading operation the major search engines will punish you. The best approach is to have great content (that people will link to) and request inbound links from local directories and spa/salon centric sites. If you have an SEO or web "guy" telling you different, get a new one.

By: Mark

Mark — Tue, 15 Jul 2008 17:40:20 +0000

I couldn't agree more. It's a long process, but it pays. Work at it a little every day. Just a tiny bit gets you a long way. Now if you Google Fort Lauderdale Massage (which is what we do most of), we rank #1 on Google Local and #3 in the "organic" results. Google Fort Lauderdale Spa or Broward Massage and we still hit on the third page.

By: robert luu

robert luu — Tue, 15 Jul 2008 00:56:45 +0000

Here's our blog... The Diary of Sènsé Nail Spa. Email me if you want to trade links =]

By: robert luu

robert luu — Tue, 15 Jul 2008 00:54:42 +0000

Anyway to automate the linking process between SpaBoomers already? Not sure if it would help or hurt by linking in with other local spas that use SpaBoom in the same area. Any thoughts?