If you'd like to help all the economically stressed consumers out there — and give them a little push to choose your spa for their holiday purchases — we've just made it super-easy to run percentage discount specials for your Instant Gift Certificates:

1. Go to Marketing, Events and select your Holidays event, or add a new one.
2. If you currently have an event with "Featured services", I'd recommend keeping those, so you'll want to add a new event. You might also want to add a new event to run your special for a shorter time period.
3. If you're adding a new event, you'll need to enter a headline like "Gift Certificate Sale" and a narrative, for example, "Save on all your holiday gift-giving, this week only!".
4. Enter the time period for which you want the discount to apply with the "Start date" and "End date".
5. For "Special", select "Percentage discount" and enter the discount % you'd like.
6. Modify the "Offer description" if you desire — this will appear at the top of your Instant Gift Certificate page.
7. Bring up your Instant Gift Certificate page and make sure it looks the way you want!

If you'd like to see the possibilities, try it out over on SpaDemo where we currently have both a percentage discount event and a featured services event running.

A couple of notes:

• Percentage discounts apply in addition to any discounted prices you've entered in another event for "Featured services".
• "Featured services" are now brought to the top on your Instant Gift Certificates page to better highlight them. If you've previously been creating a services category to do exactly that, now it just happens automatically!
• Current events are automatically included in email marketing campaigns by default — it's great idea to time an email at the start of your promotion.

Happy discounting!

2 Responses to “'Tis the season to discount!”

1. Christine Says:
   December 20th, 2008 at 8:15 am

   Where does SpaBoom take its percentage from? The original price or the sale price?

2. Bill Bice Says:
   December 20th, 2008 at 9:04 am

   Hi Christine,

   Our percentage is based on the sale price.

   – Bill

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