The thoughtful gift of Air Combat
July 30th, 2008 • Posted by Seth Gardenswartz • Permalink
Periodically, the team SpaBoom analyzes sales numbers to see what they can tell us. Right after a holiday like Father's Day is a great time to do that.
When we looked at our top sellers for the first part of June we found something interesting. It turns out that we have a few businesses other than spas (and now restaurants) who have figured out how to use the instant gift platform to increase their sales.
So Air Combat has been happily selling Instant Gifts for a while. How did they suddenly get into the top tier? Simple–Father's Day. An Air Combat IGC is a great gift for most fathers, so their June sales soared. However, they did not outgun the average spa for Mother's Day.
The lesson is intriguing. We know that many gifts are purchased for fathers, but few spas get any of that business. The question is how can you create a compelling offer for dads or any other non-spa-centric gift opportunity?
Very intriguing yes indeedy. What is their secret? I think it is my fault I don't sell enough Father's Day Gift Certificates because I am exhausted after Mother's Day and my brain cells go dormant. By the time I think of a Father's Day promotion — it is really too late. It would be nice to hear from others what the trick is for enticing Dad's out to the Spa and ignore the "honey-do-list" for a massage! Top Sellers? Help?
Buy a Father's Day salon package and we'll throw in a free air combat lesson (flight and hotel not included).
I would love to hear some other creative ideas from the Boomers out there!
Howz about a Father's Day special for couples massage gift certificates?