SpaFinder Lifestyle — Your eNews Dream Come True!
October 23rd, 2008 • Posted by Stephany Toman • Permalink
What do you get when you channel the comprehensive industry info and fantastic reputation of SpaFinder into a classy, elegant and trendy webazine? SpaFinder Lifestyle!
SpaFinder Lifestyle launches in November, and SpaBoomers have a great opportunity to add depth, great graphics and interesting, current content to their own email marketing campaigns! Consumers love SpaFinder, and your clients will certainly appreciate it when you deliver your spa's updates in a beautiful, information-filled SpaFinder Lifestyle wrapper!
How does it work?
We're adding a new email template to our library, one we've cleverly called "SpaFinder Lifestyle," for your use.
Simply login to your SpaBoom account, and opt in for the SpaFinder Lifestyle email campaigns. Like all email campaigns, we'll let you know as new issues of SpaFinder Lifestyle emails are available. Your current events are automatically included, and you can edit each email campaign to include additional content.
Write an update about your spa, how things are going, a skin care tip or other nice piece of information for your clients to use in the month to come, and the rest is automatic!
Your SpaFinder Lifestyle email campaign will be automatically branded with your spa's logo, and look gorgeous! Links to the latest SpaFinder Lifestyle articles, including lovely graphics sure to please and engage your readers are included — it's all part of the package!
A great way to increase your gift certificate sales — there are no competitive gift certificate ads in SpaFinder Lifestyle.
And, it doesn't cost you a nickel.
SpaFinder Lifestyle will come out monthly, so you can stay in close touch with your clients and make your emails looks oh so fabulous to boot!
See an example of the SpaFinder Lifestyle email, and then go login to your SpaBoom account to take advantage of this great new marketing opportunity for your spa!
• Trackback • Posted in General, Spa Marketing, SpaFinder
How do you opt in?
I really like the option of having content created by a company like SpaFinder but I'm not sure how my clients will feel about it. I am definitely excited to test it though.
I've been going back and forth lately between sending out our salon's email newsletter and in what format I want clients to view them in. For instance, I am working on a "blog newsletter" (I use Aweber). I like the ability to customize the entire newsletter with things that are local and on my mind and directly from my blog. at the same time, Aweber has a lot of statistics to view and control testing (don't care too much for constant contact).
On the flip-side, I like the direction and growth I see with SpaFinder/SpaBoom ezine. with the new SNL ezine it could take a lot of the burden off of sending fresh content to my subscribers. It's a great way to streamline it and take one less thing off my back. But I'm concerned that clients will view it as spam. I've found that I've gotten the most responses when I eliminate graphics altogether and just write. It's personal and I don't want that to be lost.
What have you guys noticed in your email campaigns and which direction are you taking?
Hi Robert,
If you're not currently using SpaBoom's Email Marketing, you first need to turn that on in Setup, Basics. Then there is an additional option to use the SpaFinder Lifestyle email campaigns.
Always happy to try something new and Spa Finder is my favorite. Please explain cost for GC sale through this feature and how it will work with SpaBoom.
Thanks, Valentina. The cost is no different than any other email marketing campaign: the email marketing capabilities come at no additional cost to SpaBoomers, and Instant Gift Certificate sales are at 5%.
I have gone on and turned on this email function but where do I go to type in my own info?
Hi Lizabeth,
When the first SpaFinder Lifestyle email campaign is ready to go, we'll post on the blog and send out an email to let you know. You'll then go into Marketing, Email Campaigns to customize it for your clients.
As each new issue of SpaFinder Lifestyle is published, we'll do the same thing.
Thanks!
I just read through the SpaFinder newsletter. It is filled with great articles about places for you to visit desitination spas, other skin and body care products and an array of treatments. Can you take a moment to help me understand how this may help my business? I get that "spa news" and some articles are written with education in mind but there is a lot of other info inculded that can draw the consumer of your spa off into another direction comletely. I know there is a feature to add your own info. Please share with me your opinion.
Thanks,
D.