Comments on: SpaBoomers: How does a slowing economy affect you,and what do you do about it? http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it Online Marketing and Industry News for spas, salons and massage therapists Mon, 06 Feb 2012 21:47:58 -0700 hourly 1 http://wordpress.org/?v=3.1.3 By: Christine Cook http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it/comment-page-1#comment-22651 Christine Cook Fri, 29 Feb 2008 16:57:54 +0000 http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it#comment-22651 Our gift certificate sales are up 10% so far this year. Our product and service sales aren't showing a similar bump so I attribute the increase entirely to the reach that SpaBoom provides for online gift certificate sales... Our gift certificate sales are up 10% so far this year. Our product and service sales aren't showing a similar bump so I attribute the increase entirely to the reach that SpaBoom provides for online gift certificate sales…

]]> By: Amanda http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it/comment-page-1#comment-22638 Amanda Wed, 27 Feb 2008 13:25:39 +0000 http://www.spaboomblog.com/2008/spaboomers-how-does-a-slowing-economy-affect-you-and-what-do-you-do-about-it#comment-22638 To be honest, business is actually BETTER than it's been in months (although there's room for A LOT of improvement!). We're getting more new clients each week than we have since last spring. Things were much scarier for us over the summer, at which time we did run a special. But i quickly learned why I don't like running specials -- I got several of these "well if things are going so well, why are you dropping your prices?" ... So the approach we take now is not to lower prices, ours are competitive already -- but we focus on WHY the clients need us, and more importantly how we can help them during a challenging economic time. Believe it or not, the series packages are selling like crazy. Sure, it's a chunk at purchase time, but the clients see the overall value. They don't want to compromise quality, but they need a little help in the pocketbook. We also have begun some spa packages as suggested in this blog. I don't know why I was so resistant to it for so long, but people are pleased when their choices are easier for them -- and since we've picked out a few they're selling as well. Good luck, everybody! To be honest, business is actually BETTER than it's been in months (although there's room for A LOT of improvement!). We're getting more new clients each week than we have since last spring. Things were much scarier for us over the summer, at which time we did run a special. But i quickly learned why I don't like running specials — I got several of these "well if things are going so well, why are you dropping your prices?" …

So the approach we take now is not to lower prices, ours are competitive already — but we focus on WHY the clients need us, and more importantly how we can help them during a challenging economic time.

Believe it or not, the series packages are selling like crazy. Sure, it's a chunk at purchase time, but the clients see the overall value. They don't want to compromise quality, but they need a little help in the pocketbook.

We also have begun some spa packages as suggested in this blog. I don't know why I was so resistant to it for so long, but people are pleased when their choices are easier for them — and since we've picked out a few they're selling as well.

Good luck, everybody!

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