Malcom Gladwell wrote about e-commerce nearly 10 years ago, and the insights he offers are still startlingly fresh. He speaks of the interconnectedness of business and how innovation drives creativity drives need and back around again… just shuffle the three words in any order and the linkage still works. One business will invent a product solely because they have to have it, and that product transforms an industry, almost as a side effect.

Take for example, commercial jets. They are run with sophisticated navigation systems, but not so long ago you could have been stranded at the airport due to the slightest hiccup of bad weather. Federal Express, who doesn't have an interest in making passenger travel more streamlined, needed their planes up and running around the clock with nearly no weather pattern able to stop them. In his article, Gladwell wrote,

And because of that need to be more efficient, your trips to visit family over the holidays are made less time-consuming and more delay-proof. The trickle effect is both logical and yet so amazing.

So what's the hook? What is our "anti fog technology"? You might be the ones to tell us, frankly. We've built a way to offer instant gratification to your clients, and when you needed a website to offer to them, we built that capability, too. Perhaps our contribution is yet to come — a new way to market through SEO strategies, or innovative ways to redeem GCs on the spot… the future is limitless.

Have a great week, everyone!