Comments on: O Father where art thou? http://www.spaboomblog.com/2008/o-father-where-art-thou Online marketing for spas, salons and massage therapists Fri, 05 Dec 2008 10:46:21 +0000 http://wordpress.org/?v=2.2.1 By: sara http://www.spaboomblog.com/2008/o-father-where-art-thou#comment-23126 sara Sun, 08 Jun 2008 12:03:22 +0000 http://www.spaboomblog.com/2008/o-father-where-art-thou#comment-23126 We are trying to get more men in our spa in general and are using Fathers Day to try and drive our male client base up. I was able to get my hands on a pair of box seat Red Sox tickets from my credit card processing company and we are using them as a prize for gift certificates. We bought baseballs and are writing on them as the actual gift certificate. Then we will pick a winner at a local bar/restaurant in July. We advertise in house, in our paper, and mailed out 800 flyers thru the chamber of commerce which sends them to all their members at a nominal fee. I love the idea above of buying a package of 5... what percentage off are you using? We are trying to get more men in our spa in general and are using Fathers Day to try and drive our male client base up. I was able to get my hands on a pair of box seat Red Sox tickets from my credit card processing company and we are using them as a prize for gift certificates. We bought baseballs and are writing on them as the actual gift certificate. Then we will pick a winner at a local bar/restaurant in July. We advertise in house, in our paper, and mailed out 800 flyers thru the chamber of commerce which sends them to all their members at a nominal fee.

I love the idea above of buying a package of 5… what percentage off are you using?

]]> By: conni http://www.spaboomblog.com/2008/o-father-where-art-thou#comment-23098 conni Sat, 31 May 2008 14:32:58 +0000 http://www.spaboomblog.com/2008/o-father-where-art-thou#comment-23098 Love your idea, Cathie! In the past we have partnered with a local fitness center and sold packages that included sports massage, personal trainer sessions free t-shirts etc... Unfortunately the gym change owners and the owner had no vision and did not like to partner with other businesses. (No surprise one year later they were out of business!!!) Overall we have found when marketing for men the simpler the better. We are in the midwest and the majority of men are not into the whole "spa" experience but love a good massage. We tend to sell a lot of massage packages (5 one hour massages etc...) for fathers and just the plain one hour massage (always are best sellers). Love your idea, Cathie!

In the past we have partnered with a local fitness center and sold packages that included sports massage, personal trainer sessions free t-shirts etc… Unfortunately the gym change owners and the owner had no vision and did not like to partner with other businesses. (No surprise one year later they were out of business!!!)

Overall we have found when marketing for men the simpler the better. We are in the midwest and the majority of men are not into the whole "spa" experience but love a good massage. We tend to sell a lot of massage packages (5 one hour massages etc…) for fathers and just the plain one hour massage (always are best sellers).

]]> By: Cathie Kobsa http://www.spaboomblog.com/2008/o-father-where-art-thou#comment-23095 Cathie Kobsa Thu, 29 May 2008 14:59:44 +0000 http://www.spaboomblog.com/2008/o-father-where-art-thou#comment-23095 Instead of "Father's Day" we created a "Family Time At The Spa" Event for our clients. We posted two "Father's Day" Gift Certificates on our web site for clients to choose from, plus we send out an email for the day's event that includes a live band, a cook out, a moonwalk for kids and lots of prizes (dinner for two at our favorite restaurant, 18 hole golf tickets for two, free training sessions with Fitness Together, etc). We were sold out for Mother's Day so we know to market to more than the men on our list. This year we market to the entire family and try to involve everyone in the community. Our prizes were all donated by our networking partners and as a result we got the media's attention. Two local newspapers are advertising the event. We offer the prizes to the first 8 clients that book appointments between now and that day. The event is prepaid or sold as Gift Certificates that must be redeemed that day. We also market to single women, (after all they are both mother and father and deserve extra pampering). The response has been great up to now. The women are actually calling in to see if they can get the Father's Gift Certificates for themselves :). Sure!!! Why not?!? Love to hear what every one else is doing. Instead of "Father's Day" we created a "Family Time At The Spa" Event for our clients. We posted two "Father's Day" Gift Certificates on our web site for clients to choose from, plus we send out an email for the day's event that includes a live band, a cook out, a moonwalk for kids and lots of prizes (dinner for two at our favorite restaurant, 18 hole golf tickets for two, free training sessions with Fitness Together, etc).

We were sold out for Mother's Day so we know to market to more than the men on our list. This year we market to the entire family and try to involve everyone in the community. Our prizes were all donated by our networking partners and as a result we got the media's attention. Two local newspapers are advertising the event.

We offer the prizes to the first 8 clients that book appointments between now and that day. The event is prepaid or sold as Gift Certificates that must be redeemed that day.

We also market to single women, (after all they are both mother and father and deserve extra pampering).

The response has been great up to now. The women are actually calling in to see if they can get the Father's Gift Certificates for themselves :). Sure!!! Why not?!?

Love to hear what every one else is doing.

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