New York Times reports on online price wars this season
December 1st, 2008 • Posted by Spa Kat • Permalink
At first glance this article can be unsettling. But read with a critical eye. Most online stores must use price to sell this season and are burdened with heavy shipping costs. Take advantage of the cumulative resources and services your spa and business website can provide to clients this holiday season.
Shop with ease advantage. Clients can purchase an Instant Gift Certificate to your spa from the comfort of their homes.
No shipping cost advantage. Online retailers are cutting prices but they can’t change the fact that their products must be shipped to the recipient. There are no shipping costs associated with purchasing Instant Gift Certificates.
Loyalty Advantage. Clients who purchase Instant Gift Certificates from your spa know your spa. An Instant Gift Certificate from your spa website is an extension of business and an added service for your clients.
Advertising Advantage. Online retailers are spending lots of money this year to advertise in hopes of increasing traffic to their websites. Take advantage by advertising to customers right now when they are in your spa. Send them home with a flyer that promotes Instant Gift Certificates or email them about holiday specials and gift options.
Posted in Spa Marketing, General, Spa Gift Certificates • Share • Trackback
December 1st, 2008 at 6:15 pm
I've noticed a plethora of "free shipping" offers to entice online shoppers via email this season. However, it doesn't defeat the fact that the ease of online instant gift certificates is a great way to make the consumer feel as ease with gifting especially this season.