Hungry for More
December 2nd, 2008 • Posted by Spa Kat • Permalink
We are consuming media at an astounding pace according to new research by Veronis Suhler Stevenson.The investment and research firm looked at media consumption based on hours per person in 2007. The outcome? 189 hours spent online per person in 2007. We are quickly evolving our approach to information and fundamentally changing the way we organize our lives using technology.
In a single sitting a person can gather information using a variety of technological tools — computer, phone and TV — while barely moving. As it becomes the norm, it makes more traditional information formats seem archaic.
It means that consumers are controlling what is seen, heard and ultimately how they choose to interact with products and services in their domain.
Therefore, the personal interaction of your business with customers has become paramount to success. That interaction may start online way before a customer enters your day spa or salon and must continue to be nurtured on their terms as they go about their life.
Small interactions are part of a long-term commitment that evolves as customers dictate how they want to hear from your business. By mindfully managing that budding communication process you can provide value to customers and build loyalty to your business.
Posted in Creating Customers, Spa Marketing, Spa Business Management, General • Share • Trackback