How to Market your Spa online
June 27th, 2008 • Posted by Spa Kat • Permalink
Why do customers come to your spa; what is it about your spa experience or what you offer that makes your spa unique?
The question requires thought because it is the very thing you need to be focusing on. Granted, it can be a moving target especially for trendy spas that cater to those who want the newest and most cutting edge procedures. But even trendsetters need more than the next big thing to keep customers coming back again and again.
Find that thing that makes your spa special and stick to it like glue. It may be your personal stamp, spawned directly from what makes you tick or it could be born of the community of customers that surround you over time. Once you know you can use that knowledge to strengthen your website and SEO strategy and help customers find you online.
What makes your spa distinctive?
Do you offer unique treatments that are difficult to replicate without a huge outlay of cash, a trip to the Himalayas for a unique youth enhancing herb or a national talent search for specific expertise? SEO works for spas that have unique identifiers that become keywords on your website. By using those keywords on your site you leave a trail for customers find you.
Are you an integral part of your community building awareness, social responsibility and a loyal following of like-minded spa souls? Create a dialog with your customers by using the SpaBoom email marketing tool that allow you to send out the latest happenings and news from your spa.
Do you have location, a cross roads between work, fashion, bliss and an hour, half day or a full day of spa nirvana? Keeping your website updated can inspire a customer to pick up the phone and take advantage of your spas close proximity.
Are "new" and "now" an integral part of your vocabulary? Are you in constant search of the next big treatment for your cutting edge clients? Use the SpaBoom email marketing tool to reach your best customers and give them the scoop when there is something new and fabulous on your spa menu.
Does your meticulous nature infuriate less than perfect employees but also establish the groundwork for your customers' over the top spa experiences? A Dynamic website's ability to be updated and changed to satisfy your thoroughness can keep customers happy and build loyalty long-term.
Whatever that "thing" is that makes your spa sing is what will differentiate you from your competitors on the web.
Posted in Spa Search Engine Optimization (SEO), Spa Marketing, General • Share • Trackback
July 9th, 2008 at 1:15 pm
I'd like more info about website design…
July 20th, 2008 at 5:36 pm
Nora:
Please call us at 800.940.0458 and we will be happy to give you more information about our Dynamic websites!