Holiday Promotion Brief:

• Background (situation Analysis).
• Target Audience.
• Measurable sales goal.
• Strategy.
• Tactics.
• Budget.

Once a holiday promotions strategy is developed it is important to convert that strategy into implementable tactics or steps.

These tactics should be specialized, employed to carry out a specific strategy in an organized fashion. Some of these tactics will naturally come to life, an intuitive process born of the strategy conceived. Others will require a methodical approach to crank out.

Think about the 4 P's: Product, Price, Promotion and place (spa). Take each piece and think about what you need to execute the product, price, promotion and spa location components of the promotion.

Timing is important — it defines the nature of the promotion and its time limitations. Incorporating, “For a Limited Time Only” in any promotional offer should compel the consumer to take advantage of the valuable offer immediately. It is the fun and nature of promotion.

Timing is also very important in advertising when you are considering the lead-time for each element of the holiday promotion. If you plan to incorporate email communications to existing customers, make sure your email address list is ready. Then add as many addresses as you can before you send out your first email.

Using the SpaBoom email marketing tool is easy. You can write your copy for the email message and add it to the scheduler right now, today. All email communications can be ready to send out well before the holiday.

We wish you all the success this holiday season. It’s been a rough summer, I think just about everyone could use a spa day this holiday!

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