Holiday Promotion Brief — Budget
October 23rd, 2008 • Posted by Spa Kat • Permalink
- Background (situation Analysis).
- Target Audience.
- Measurable sales goal.
- Strategy.
- Tactics.
- Budget.
If you are like other small businesses out there your holiday budget may be getting squeezed. Savvy spas can benefit from their ability to adapt advertising plans to make the most of every dollar this holiday.
Take full advantage of the free SpaBoom email and newsletter marketing services, and be sure to check out our blog, to gather advertising ideas to make this holiday successful for your spa. Additionally, SpaBoom offers free POP downloads to highlight in-store holiday promotions. These all represent zero-cost resources already at your disposal!
Spa clients will be looking for ways to save this holiday. Stand out by developing an email offer for your best customers. It could be a spa treatment promotion that includes product or it could be associated with a holiday event. It is also easy to email clients and provide an incentive for booking treatments during slow periods. This creates a benefit for flexible clients and helps your bottom line.
Make sure you know how much your holiday promotions are costing you this year. It will give you the power to control expenditures and serve as a spending guide for 2009.
In this challenging economy ingenuity and tenacity will take your business further than advertising dollars. There are opportunities in this dynamic marketplace and the winners will enjoy rewards in seeing an opportunity and putting their own creativity, sweat and muscle behind them.
Posted in Holiday Promotion Brief, Spa Marketing, Spa Business Management, General • Share • Trackback