First SpaFinder Lifestyle email newsletter now available
November 11th, 2008 • Posted by Bill Bice • Permalink
Email campaign launches on 11/15
When you opt-in for SpaFinder Lifestyle, we're using this great content to enhance your 11/15 email campaign which encourages consumers to shop early and conveniently by buying gift certificates from your spa.
Your events are automatically included, but you can also add additional content. Go to Email Marketing on the Marketing tab to make changes.
Haven't opted in yet to use this great marketing tool for your spa? Learn more or just login into your SpaBoom account and you can turn it on with one click on the Today page.
Future SpaFinder Lifestyle email newsletters will be scheduled for the first Thursday of each month. It's a great way to stay in touch with your clients!
November 14th, 2008 at 1:50 pm
I just received my first SL newsletter from a spa's newsletter. I really love the customized look with logo and the instant gift certificate specials listed in its content. Hopefully this will increase purchases for everyone opting in.
I also like having these newsletters automatically sent on behalf of the salon/spas.
I'm still worried these newsletters may come across as spam.
It may be too early to get stats, but I would love to know what you guys at SpaBoom find out in terms of open rates, click through rates, spam opt outs, etc…
Thanks guys! Keep up the great work.
November 15th, 2008 at 7:15 am
I haven't received the newsletter yet, however one my concerns was that it would come across as spam and not be opened, simply trashed.
Perhaps a survey to your recipients would be a good idea to gauge impression as well as obtaining open rates, click through rates, spam opt outs and average opt-outs.