'Dynamic' means ever-changing!
April 25th, 2008 • Posted by Stephany Toman • Permalink
I recently fielded a question that made me realize we often assume other people get what we mean whenever we coin a phrase or use a term in speech.
The term in question in this case? 'Dynamic.'
This person wanted to know what the heck we mean when we talk about our Dynamic websites, and what, if anything, that means to them as potential client. Great question!
'Dynamic,' in expanded Merriam-Webster terms, means 'marked by usually continuous and productive activity or change.' This is why we've chosen to use the term to describe our websites!
We design our websites for ease–ease of use (you the spa can make changes to the content and graphics at your whim, and we encourage that whim to strike often!), and ease of navigation. Your clients can visit your website, know quickly and easily where to go and what they can do there, and yes they can also conduct business with you–easily, via Instant Gift Certificates!
Oh, and we've avoided Flash. (If you haven't already read Seth's posting on why, please do.)
And there's no music. (Another article on why, here.)
Cautionary language aside, and the foundation laid, let's take a look at how you can go Dynamic (and benefit from happy search engines and curious clients who appreciate change and new news on your site whenever they visit).
We offer two ways to create a website, either our Self Service or Full Service model. One is, as you'd imagine, all about you rolling up your sleeves, choosing a design and making it yours through color choice, content, graphics, etc. The other, Full Service, means you hand us a virtual shoebox of 'you' in terms of content, graphics, etc., and you guide us as we do the heavy lifting.
In either case, you're extending your brand well and visibly online, and upping your chances of being 'seen' out there on that information highway that is so full of choices for shoppers.
Examples of Self Service:
Examples of Full Service:
- Kiersten and Company
- Sankofa Massage & Bodywork
- All About Massage
- Cleopatra's Day Spa
- Anaheim Hills Wellness Center and Medical Spa
As you can see, the possibilities are vast, and the results are entirely about you, your style, and projecting your spa's image online!
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