Does your www make your butt look big?
Episode 3 of a 5 part series.
October 16th, 2008 • Posted by Stephany Toman • Permalink
It’s time to take a "real" look at your spa website. It is super easy to be consumed by the surface of things, take my closets for example. I can feel good about the state of my house until I open a closet door, at which point I am consistently flabbergasted as I inventory what has been shoved into tight corners and what is suspiciously missing altogether. I realize I am once again guilty of practicing the art of denial.
Denying you have a household clutter issue is one thing; avoiding looking deeply into your website can translate to clutter of a sort that makes it hard for your visitors to navigate, or, worse case, makes it frustrating for them to do business with you.
So, take a look at your website and see if you can’t make some improvements. It is important to look beyond your website’s homepage and make sure the content and graphics on all pages are optimized to improve ranking which will improve traffic to your spa website.
Are all inbound links from trusted and relevant websites?
Over time, inbound links, websites that link to your website, can improve your natural search rank. It is intuitive that if other, relevant websites see your website as a resource, it should rank higher in search results. In the eyes of search engines, established websites, with a steady and healthy number of inbound links build trust and can react to link building more easily.
Do you know how to see all your inbound links?
If you would like to review your website's inbound links, go to Google search, type link and then your website’s address (URL) in the search box. Google compiles all the inbound links from all the big search engines into a list. You can see who has referenced your website. It is fascinating to take a look at the similarities and diversity of the links.
Do you have deep links?
A deep link is an inbound link to a page other than your website’s home page. It links to an internal page with particular content or images. A deep link implies to search engines that you have relevant data throughout the website. It encourages search engines to see your spa website as a resource for other relevant websites. A deep link opens more of your spa website for review and begins to reveal the full potential of your website.
There is tremendous opportunity for spa businesses to leverage their websites to increase traffic and sales. It starts by taking a realistic look at the entire website and a willingness to do the dirty work required to improve it. Dig deep, check your spa website to ensure it is up-to-date and doing all that it can to build your business.
Posted in Spa Business Management, General, Spa Website Design • Share • Trackback
October 16th, 2008 at 10:08 am
Can you tell me how my site is doing and if I should do something to improve it? Thanks so much… Nance. I noticed I am not on the first 10 spas anymore on google when you type in "skincare, Tustin 92780." I was… what happened? Any feedback would be greatly appreciated!
October 17th, 2008 at 6:54 am
Hi Stephany,
Great article. Can you clarify how to check the links. I tried your advice on Google but it doesn't seem to work, i.e. link.http://www.esspa.net
Thanks, Eva
October 17th, 2008 at 3:07 pm
Ok now bear with me. What is keywordspy? How is it that 237 people clicked through from them to my website? Is this competitors? Can't possibly be. I am so confused about what roll this company has in the overall pay-per-click scenario. Can you shed any light on them? I am clueless. Can't figure out how to leverage them if I don't understand them. Maybe a new article about keywordspy? Sounds like James Bond is lurking… help? — Janet
October 19th, 2008 at 8:28 pm
Eva, try googling link:esspa.net
October 21st, 2008 at 1:00 pm
Hi, Janet. Keyword spy services, and there are tons of them, utilize specific search metric and data base analysis to gather website keywords, often with an eye to aggregating that information and selling it. These spy services collect data regarding a website's keywords, Google Adword specifics, URL, meta-tags and website content and provide keywords that drive traffic to a website.
Overall these businesses are a rough and approximate analysis of a website. This interesting Google Ad discussion covers the bases of the what and how, so please give it a read (specifically the Mark's comments).
October 22nd, 2008 at 9:34 am
A ha! Now that makes sense. I did not think they had my keywords as their list looked "made up" to me. Guess I will do what Mark suggests and "just let it go!" Thanks for the response Stephany. –Janet