Does your www make your butt look big?
Episode 2 of a 5 part series
June 19th, 2008 • Posted by Stephany Toman • Permalink
Episode 2: Will it attract the right attention?
Being just a pretty face simply doesn't cut it on the Web. Nothing proves that more readily than a gorgeous website that just can't seem to garner online attention or convert visitors to clients.
Why does this happen? Well, maybe there's too much Flash and not enough substance. If you've read our prior postings on how invisible Flash is to search engines, then you know we're not making this up just to be difficult. If you haven't, check out Seth's article to catch up.
Other factors in the so beautiful but terribly ineffective conundrum include heavy use of graphical text. If, for example, the name of your spa is only displayed as a graphic, rather than appearing in true text form as well, it won't be seen by search engines. It's invisible. Imagine that. Something you spent so much time and energy developing, the very essence of your business image, invisible.
While sophisticated in some ways, search engines are truly blind to the content within graphics. So don't stop using photos, by any means. Just make sure the describing text is outside of the graphic itself.
Speaking of photos… did you know that you can create your own library of photos within your SpaBoom Dynamic Website and rotate them as often as you like?
Posted in Spa Marketing, General, Spa Website Design • Share • Trackback
June 20th, 2008 at 6:32 am
For the headline of my webpage I wanted the font from my business card with the text and line to look like it's part of the webpage instead of the white standard text box. However I tryed to upload the image and it just placed the whole card there which I don't like, but can't seem to change. Can you help fix this? Thanks — Heidi
June 24th, 2008 at 5:56 am
Very good tip! That is something that even I forget and I have been working with websites for many years. Use graphics, but by all means don't forget the "alt" text!