So Cyber Monday follows Black Friday, both ominously descriptive names designed to encourage us to shop.

Similar to the Hallmark holidays we have grown to love, Shop.org created the neologism Cyber Monday three years ago in an effort to ignite mind blowing online holiday sales.

The idea is that as people all over the world trudge back to work, still full from Thanksgiving turkey, they plunk down at their desk not to work but to buy holiday gifts online.

I am all for being prepared — your spa website should be ready for a flood of Instant Gift Certificate sales — but can’t we come up with a better name that does not imply the end of days?