Planning Spa Holiday Promotions

It's time to plan your promotions strategy for the holidays. It can feel like an overwhelming task to develop and execute a successful campaign. There are ways to organize your plans that provide an effective framework and strategy.

I have been in the advertising industry for about 15 years. I have worked in Telecom, Retail and the Consumer Products industry. Whenever I was given the task of developing a promotional campaign I used an advertising brief to set the strategy and execution of the promotion. All industries use some amalgam of this form to guide a project. Whether you are a billion-dollar industry or an entrepreneur with a salon or spa, a guide will make any marketing project more successful. Why? It helps us to see the forest for the trees.

Here are the basic components of an advertising brief. In the coming weeks I will expand on each component as it relates to a spa holiday promotion.

Holiday Promotion Brief:

• Background (situation Analysis).
• Target Audience.
• Measurable sales goal.
• Strategy.
• Tactics.
• Budget.

Make the form your own and create a promotional campaign for the holiday that makes you jolly and sends you into the New Year a happier spa owner.

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