Before you know it, pumpkins will be all over the place and then a week later you will walk into Target and see red. It is in this moment that fear floods through the body and the realization strikes: procrastination has gotten the best of you. You have waited too long to plan a successful holiday season.

Don't wait. It is not too late to plan your holiday promotions, and with a little planning you can make this a record-breaking holiday for your spa. Take advantage of the lull that the end of summer brings and GET BUSY.

This is the time to think about how you can provide value to your customers. It is no secret that great service brings the prize of customer loyalty. Making your client's spa experience special and memorable is valuable to that person. They will want to help you succeed by buying Instant Gift Certificates from your website over the holiday.

So get ready now and you will experience a smoother, happier and more successful holiday sales season.

Holiday To Do List:

• Clean Up.
• 
  Make sure all internal processes and procedures are working smoothly.
• Make sure spa employees are ready to make each client spa experience special.
• Clean the spa from top to bottom and give staff a visual image of your service expectations.
• Take care of the little things that are missed when everyone is too busy over the holiday.
• Make sure your spa website is updated and ready for the holiday.
• Update all content and contact information.
• Add a map and directions to your spa.
• Use the SpaBoom promotional content tool (accessed from Setup/Events) that allows you to enter your promotions that will go live at the dates you preset.
• Update your email list.
• Gather as many new email addresses as possible from your current customers.
• Purge the addresses you know are not correct.
• Have your list ready and set up in SpaBoom.
• Start thinking about a great service/product holiday promotion.
• Make sure you have the product in stock.
• Create POP (Point-of-Purchase graphics) to promote the promotion.
• The promotional offer should be visible in the spa and on the website.
• Make sure customers know your spa offers Instant Gift Certificates on the website.
• Develop POP that promotes the Instant Gift Certificates.
• Create an Instant Gift Certificate flyer to go into each clients bag.
• Make sure your website address is prominent in your spa.
• All advertising.
• On the door.
• Bags to business cards.

Now you're cooking. See how easy it is once you just get started? Go on, start ticking off the To Do list items, and look for more next week.

1 Response...

1. christy says:

   August 15, 2008 at 9:20 pm

   Thanks for the checklist. I love checklists! Can't wait for Pat II!!!