Valentine's Day offers Salons and Spas a chance to express their creativity through unique promotions, but it also gives the business the opportunity to make a lasting impression on customers. Customers who come to your Salon or Spa to celebrate Valentine's Day will return again and again if the service is unparalleled. Try these 3 steps to increase your salon or spa's traffic and keep them coming back for more:

1) A survey by QUESTUS research showed respondents will spend more on Valentine's Day gifts because of the Internet: 40 percent of survey respondents said they will shop exclusively online, and 40 percent also said if not for the Internet, they would not buy Valentine's Day gifts at all! So, if your not selling your services and or products on-line you're missing out on BIG SALES!! SpaBoom's Instant gift Certificates can solve that problem!

2) Make sure you have services and products geared towards all of your target market. If you think that Valentine's Day is just for lovers, maybe you should think again. Go into any card shop today, and you will see Valentine cards for everyone including priests, ministers, and mailmen. Every pet shop has dog bones and catnip wrapped in red hearts and bows. Yes, this expansion of the age-old Valentine's Day idea is a huge marketing ploy to entice the consumer to purchase more. This may not be a bad idea; now everyone is given the opportunity to enjoy the occasion if they choose to do so.

3) Implement online marketing plans to ensure success. Online marketing ranks top in methods to reach consumers. With up to 10 days to two weeks for the first mention of your Valentine's offerings, then a second [mention] about three to five days later. You want to make sure people have time to respond.

It all boils down to your marketing strategy and then your service, which will bring them back year after year.

With almost 10 years experience in new business start-ups and transformations, Ana Loiselle-Donahue is a specialist in finding new sources of revenue and growth for companies of all sizes. She founded theSECRET in 2004 to help businesses flourish through creative —and powerful —new solutions; including brand development, strategic financial planning and employee training. Mrs. Loiselle-Donahue can be reached at 866/288-7353 or at www.thesecretconsultant.com. Check out her blog!