2007 holiday numbers are in… SpaBoomer sales are up, up, up!
January 7th, 2008 • Posted by Larry Donahue • Permalink
It was a very good holiday season, for those spas and salons selling Instant Gift Certificates on their websites using SpaBoom!
For the month of December, 2007, SpaBoom helped its clients sell a whopping $5.4 million in Instant Gift Certificates. This represents a 2.6 multiple over 2006. For those day spas who were with SpaBoom during the 2006 holidays, they experienced their online gift certificate sales increase by 27% on average, versus the same time period in 2006.
The above graph represents a day-by-day view of instant gift certificate sales across all SpaBoom clients. The 2006 line has been day-shifted back, by one day, so the weekend dips line up. The graph provides a number of very interesting observations:
- 21% of December's sales occurred on and between the 23rd and 25th, dates too late to be served by Express Mail.
- The biggest day occurred on Monday the 24th, with 12% of December's sales. Compare that to 2006, where the biggest day was Friday the 22nd, with 11% of the monthly total.
- While the sales during the weekend before Christmas dipped, the weekend volume was still outstanding, in comparison to the rest of the month.
We at SpaBoom want to thank all our clients for a successful 2007, and we all wish you the very best in 2008 and a Happy New Year!
Posted in Spa Business Management, General, Spa Gift Certificates • Share • Trackback
January 7th, 2008 at 5:38 pm
We sold 10x more gift certificates and this is going into our second year of business. We don't do much advertising but our website has made a lot of people aware of us. We are told all the time how nice our website is, Thanks SpaBoom!
Angel Baney
January 8th, 2008 at 2:41 pm
This was our first experience with SpaBoom and it was and continues to be a huge success! I didn't have to run to the post office to put gift certificates in the local slots to make it to our customers on time. I used to do this for three towns near us! I was getting home at 11 pm! Didn't do that once this past season. The support staff is excellent and the website looks fresh and updated. Thank you so much and congratulations to everyone on such a great year!
January 9th, 2008 at 9:02 pm
It would be interesting to see some more statistics, like which spa sold the most GCs overall. Who sold the most GCs in one day. Who had the biggest increase over last year. Which single person operation sold the most amongst their group, e.g. massage therapists working alone and estheticians working alone, i.e not a part of a big spa operation. I am thrilled by the number I sold and my sales pattern also followed your graph. I had many last minute purchases on Dec. 24th and even a few on the 25th. I loved getting the emails announcing yet another sale. Thanks SpaBoom for being so organized, efficient and always trying to stay ahead of the curve in this industry.
January 10th, 2008 at 12:49 pm
Thanks to SpaBoom and the Instant Gift Certificates we blew way past our goal for December gift cert sales. I LOVE SpaBoom! Thank you so much for making it so easy to provide such a great service. Here's to an even better 08!!!
January 10th, 2008 at 1:44 pm
Thanks for the GREAT comments, everyone!
Jackie: We can provide more statistics, but don't want to single out anyone, only because it creates privacy issues. If you have ideas or suggestions about aggregated statistics, let me know, and we'll figure something out.
January 16th, 2008 at 1:14 pm
I am very impressed by the number of Gift Certificates I sold through SpaBoom. Wow.