Website Oversights: underlines that aren't links
March 23rd, 2007 • Posted by Bill Bice • Permalink
Website Oversights are easy things to overlook on spa websites, but than can have a big impact on how successful you are online. When your spa's website is hard to understand and use, your conversion drops and you lose money. Fortunately, these oversights are easy to fix!
Let's start with underlines: in the real world, we're accustomed to using underlines to highlight important headlines or phrases. But, if you do that on your website, it creates a real problem:
Which are the links? The "Our Services" headline, or "Services Menu" in the text? Your website visitors have long been taught that underline means link, and they'll be confused with headlines that are underlined but aren't a link.
Just remove the underlines from anything that's not a link:
Deceptive underlining is such an easy thing to do — and so annoying to website visitors — that I've even thought of taking away the underline button when editing Dynamic Spa Websites. But besides being a little draconian, it would also make it really challenging to remove existing underlines. So, there is an underline button — just don't use it!
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March 28th, 2007 at 12:23 pm
I just looked over my dynamic website, and I was guilty of deceptive underlining. It is now fixed. Thank you for bringing this issue to my attention!