Some website designers love to use a technique that may start out looking beautiful, but can make it almost impossible to read your spa's website: use small text with too little contrast.

Here is a website example which mixes bright text along with a background image that further muddies the view:

This hardly means you need to work in black and white! Color is still useful and important to set the mood for your clients. Four examples of the same general color scheme are shown below that feature both good contrast and poor contrast – see the difference it makes in readability (image thanks to Destroy All Monsters).

When choosing your colors, do not be afraid to use vibrant hues and exciting juxtapositions, but make sure that the text leaps off the screen without giving you a headache, and you've probably struck a good balance.