Want to increase margins? Add product to your packages!
June 29th, 2007 • Posted by Stephany Toman • Permalink
Some SpaBoom spas are adding products to their Instant Gift Certificate packages with an eye to moving more product inventory and increasing their overall margins all while extending the spa experience for their clientele.
Betty's Bath & Day Spa's, Janell Loving shares their perspective:
Including SpaBoom Instant Gift Certificates on our website has been a great choice, and has benefited Betty's both from an increased revenue, as well as a time saving standpoint. It's cool and rare in a business to find a way to save time and make more money to boot! In addition to offering the Instant Gift Certificates 24/7/365, this past holiday season we began offering packages that include a unique array of our bath & body products.
We were pleased with the results! Our margins increased, we sold more product, and our fear of seeing decreased package sales was proven invalid. In the process of providing great services for our clients, we're now, as a matter of course, promoting our signature bath & body lines. Everyone is happy in this scenario!
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