Comments on: Twelve tips for writing a better service brochure http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure Online marketing for spas, salons and massage therapists Tue, 14 Oct 2008 07:52:01 +0000 http://wordpress.org/?v=2.2.1 By: Spa Beginner http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comment-22715 Spa Beginner Wed, 12 Mar 2008 14:08:04 +0000 http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comment-22715 I was wondering if anyone knew a fun and easy website that will let you design your own brochure, and than pay them to print and mail out to you? I was wondering if anyone knew a fun and easy website that will let you design your own brochure, and than pay them to print and mail out to you?

]]> By: Erskine http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comment-14738 Erskine Sun, 03 Jun 2007 01:55:16 +0000 http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comment-14738 Maybe I'm too early in my career but I don't know if I agree with you. When I started cutting hair about three years ago, I wanted to quickly build a base of repeat customers. I was relying on walk-in traffic. I wanted to quickly have people calling ME and setting appointments with ME. I didn't want to depend on my employer for income - I wanted to "own" my client list. Printing a brochure is expensive and I still work for a national chain, so I don’t have any power to influence the marketing they do. But I can run my own marketing campaigns – really simple stuff using my own email to send past customers notices about specials and simple hair care tips. I started reading about asking for referrals and decided that a formal referral program could help increase my business. I decided to reward referrals with a free cut – send me a new customer and get a free haircut. That’s how I got satisfied customers to talk to their friends and families about me. To keep track of everything, I use a service called ReferNow.com - the importance of this is that when you know exactly who referred your new customer, they can be thanked via mail, email, or you can pick up the phone, which I highly recommend. When you go out of your way to thank someone with a letter or phone call, they'll keep doing business with you. Maybe I'm too early in my career but I don't know if I agree with you. When I started cutting hair about three years ago, I wanted to quickly build a base of repeat customers. I was relying on walk-in traffic. I wanted to quickly have people calling ME and setting appointments with ME. I didn't want to depend on my employer for income - I wanted to "own" my client list.

Printing a brochure is expensive and I still work for a national chain, so I don’t have any power to influence the marketing they do. But I can run my own marketing campaigns – really simple stuff using my own email to send past customers notices about specials and simple hair care tips.

I started reading about asking for referrals and decided that a formal referral program could help increase my business. I decided to reward referrals with a free cut – send me a new customer and get a free haircut. That’s how I got satisfied customers to talk to their friends and families about me.

To keep track of everything, I use a service called ReferNow.com - the importance of this is that when you know exactly who referred your new customer, they can be thanked via mail, email, or you can pick up the phone, which I highly recommend. When you go out of your way to thank someone with a letter or phone call, they'll keep doing business with you.

]]> By: Larry Donahue http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comment-11198 Larry Donahue Fri, 27 Apr 2007 19:03:06 +0000 http://www.spaboomblog.com/2007/twelve-tips-for-writing-a-better-service-brochure#comment-11198 Ana, thanks for the GREAT post! It's interesting, from SpaBoom's perspective, to compare the differences between spas and salons selling well on the Internet versus those spas and salons that aren't. There are a number of factors, but two come to mind almost immediately: First, the high-selling spas and salons are placing the Instant Gift Certificate link in obvious places on their website. And second, successful spas and salons are creating service menus and websites that take much of your advice into account. I want to take a moment to shamelessly plug the consultants we have posting in our blog. Ana (the SECRET Salon and Spa by Design) and Skip (Resources and Development) are top-notch and very well respected in the industry. These consultants are very accessible and easy to talk to. I encourage everyone who thinks there's room to expand, make more money, or generally do things better, to consider giving one of these consultants a call. I've personally talked to a number of Ana's clients, who just rave about her. She's really done an outstanding job for a number of our clients! Ana, thanks for the GREAT post! It's interesting, from SpaBoom's perspective, to compare the differences between spas and salons selling well on the Internet versus those spas and salons that aren't. There are a number of factors, but two come to mind almost immediately: First, the high-selling spas and salons are placing the Instant Gift Certificate link in obvious places on their website. And second, successful spas and salons are creating service menus and websites that take much of your advice into account.

I want to take a moment to shamelessly plug the consultants we have posting in our blog. Ana (the SECRET Salon and Spa by Design) and Skip (Resources and Development) are top-notch and very well respected in the industry. These consultants are very accessible and easy to talk to. I encourage everyone who thinks there's room to expand, make more money, or generally do things better, to consider giving one of these consultants a call.

I've personally talked to a number of Ana's clients, who just rave about her. She's really done an outstanding job for a number of our clients!

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