The first email campaign — last-minute Valentine's Day gift
January 30th, 2007 • Posted by Bill Bice • Permalink
The first email marketing campaign is for all those guys that have waited until the last minute for Valentine's Day. You've got the perfect solution, and this is the perfect way to remind them that you're here for them.
The Valentine's Day email is scheduled for Monday, February 12th. Marketing emails tend to do better when sent during the week. Emails over the weekend are often lost in the deluge for folks that don't check their email until Monday morning.
You can, of course, change anything you like about your email campaign: the subject, narrative, when it's sent, photo, etc. It's all in Setup, Email Marketing.
If there is an email campaign that you don't want to send to your clients, just delete it.
Events
Email Marketing will automatically include services that you're promoting in current Events. So, go customize that Valentine's Day event, and tell your clients about the services you have that make perfect romantic gifts!
Colors
For Dynamic Websites, Email Marketing automatically picks up on the colors from your website. That's not possible for linked sites, so we use natural tones for defaults colors.
You can change the colors for your emails by going into Setup, Email Marketing, Settings.
Test it!
To see what an email will look like, click on it in Email Marketing, and then click on the Send Test Email task. A sample of the email will be sent to your main email address.
Don't want automatic email campaigns?
If you're already doing email marketing, or just don't want to send marketing emails to your clients, then go to Setup, Email Marketing, Settings and turn off "Accept default Email Marketing campaigns". You'll also want to delete any email campaigns that already exist.
To learn more, check out SpaBoom Help.
Posted in SpaBoom New Features, Spa Marketing • Share • Trackback
February 1st, 2007 at 10:32 am
We already have a list in excel and send emails monthly. Can we import the "Killer" message that you create and send it? Or can our emails be kept by us and not stored elsewhere?
Call me or email back.
714-890-0900 or amason@cloudmover.com
February 1st, 2007 at 3:23 pm
I don't understand this email marketing. Do I send it out? Do you send it out?
February 1st, 2007 at 6:33 pm
Does the signing up part not cost anything, or is the whole thing at no cost? Will our spa's name be the e-mail return address? What about the addresses that are returned? What if a client declines to receive future e-newsletters? And, lastly, how does it get past Spam Guard?
February 2nd, 2007 at 10:58 am
Hi Anne, check out importing contacts to get your full list into SpaBoom. Unfortunately, you can't send the email campaign outside of SpaBoom.
Jennifer, SpaBoom sends your email campaigns for you. You can change the campaigns in Setup, Email Marketing — what they say, when they go, delete ones you don't want, etc.
Nancy, there's no cost for Email Marketing. It will increase your Instant Gift Certificate sales, which, of course, is how we benefit. Your main email address is the return email address with your spa's name. Only clients that accepted being on your list when purchasing an Instant Gift Certificate or who sign up for your email newsletter on your site are included. There is an easy unsubscribe link on every email. We've designed the automatic email campaigns with the purpose of avoiding the things that get emails caught in spam filters, but it's always a constant battle.