The Day Spa Association … are you a member yet?
November 7th, 2007 • Posted by Larry Donahue • Permalink
Part of my job at SpaBoom, simply put, is to increase our client base. One of our methods is to develop strategic relationships. This isn't as easy as it sounds. As I mentioned in a previous article: "It's absolutely critical to our success to partner with the right organizations. This takes work, research and luck. Partners not only have to have the right position in the marketplace, they must share our values, match our culture and offer complimentary products and/or services."
What does this have to do with the Day Spa Association? Well, we came across the Day Spa Association a couple of years ago, when we had very few clients, and were surprised at how friendly, helpful and thoughtful the folks at the DSA were. They made introductions for us, and gave us an outstanding forum from which to learn and partner with the movers-and-shakers in the spa industry. It didn't take us long to realize the DSA would make an ideal partner for SpaBoom.
I was so impressed with the folks behind the DSA, especially Hannelore Leavy and Skip Williams, that I offered to serve on the Advisory Board for the DSA, and I was really impressed with not just the people, but their intentions. Everyone — all exceptional folks — are trying to identify ways to add value to their membership through education, marketing and leadership.
Take a review of their Membership Benefits. It's chock-full of specials, discounts and free industry publications for its members.
Today, I'm proud to announce that SpaBoom customers receive a $30 discount for the 1st year membership (for new DSA members only) to the DSA (that is, $225 instead of $255). Just call them up (201-865-2065), and tell them you are a SpaBoom customer.
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November 8th, 2007 at 6:22 pm
I've been a DSA member from the beginning of my massage studio, turned day spa turned lash salon. I fully concur with Larry's thoughts above. It is a great organization with wonderful benefits.