We've been listing SpaBoomers on Spa Emergency just in alphabetical order. But there's really no reason to benefit "A Spa" while penalizing "Ze Spa". Last night, we put in place SpaRank, our own miniature version of Google's PageRank that determines the order you appear within your city on Spa Emergency. Unlike Google, we're not evaluating links to and from your website, but instead the factors that contribute to your success selling online. Many of those you directly control, and you can improve your ranking by taking advantage of them:

• Listing Description in Setup, Basics that describes the unique attributes of your spa, helping gift givers choose you for their recipient.
• Services: SpaBoomers that sell Instant Gift Certificates for services in addition to dollar amounts sell more. Having a healthy selection of services with good descriptions makes it easier for you clients to find the right gift. It's easy to do in Setup, Services and more info is in Help.
• Current specials in Events make it easy to choose the perfect, personalized gift. Many gift givers are unfamiliar with spas and spa services — highlighting your services for the current occasion makes their life easier, and increases your sales. We always put Events out there for you — all you need to do is pick a couple of services that go with the occasion.

The result is the better, more successful listings at the top of Spa Emergency within each city or zip code search. Make sure that's you!