Anyone who's ever played the Road Warrior role knows that it's a mixed blessing. On one hand being out there representing your business and making things happen is incredibly exhilarating, on the other it's about schlepping through airports, stripping down for security, cabbing through traffic, presenting well-prepared material to your business audience with an eye to dazzling same, entertaining clients until the wee hours, and generally tapping into all personal resources, all the time.

Face it, you can't be a wimp and survive long as a Road Warrior. In fact overcoming and adapting as soon as possible will ensure survival in the marathon that is life on the business road. Nurturing the child within (and the sore traveler muscles on the outside!) with some pampering, massage, skin care or other fabulous rejuvenation offers up an essential boost in the face of crazy schedules.

The May/June edition of Pulse, ISPA's publication, noted this:

This trend means spas need to cultivate that business audience! Form relationships with local business class hotels, and let them know you offer not just fabulous services, but offer Instant Gift Certificates online, which makes obtaining a service super convenient.

Create premium Instant Gift Certificate packages that include services bundled specifically with the Road Warrior in mind. Consider including a nice takeaway product in the packages, maybe private labeled lovely lotions or bath items that will reinforce the great treatments those travelers enjoy in your spa.

Posted in Creating Customers, Spa Marketing, Spa Gift Certificates • Share • Trackback

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