Comments on: Reviews Really Rule http://www.spaboomblog.com/2007/reviews-really-rule Online marketing for spas, salons and massage therapists Fri, 05 Dec 2008 09:48:40 +0000 http://wordpress.org/?v=2.2.1 By: Tom Winegar http://www.spaboomblog.com/2007/reviews-really-rule#comment-21919 Tom Winegar Sat, 27 Oct 2007 19:16:47 +0000 http://www.spaboomblog.com/2007/reviews-really-rule#comment-21919 While the concept is great, on two different occasions, the person purchasing the GC is not aware of exactly what they are reviewing. It only states "Please take a minute and review your experience with us." Unfortunately, the person reviewing does not know what he or she is reviewing. Is it the website (clarity/ease of use) or if they liked the way the system works... what are we looking for them to review. From the example given, the person doing the review uses the spa they are reviewing. In reality, the person buying an online GC is someone who does not even know the spa and has found it through the internet... and most probably lives in a different city or state. In the two reviews we have received that didn't give us the top rating, they were both gentlemen who were rating the services the spa offers and whether or not they will be up to par. One also included a statement on waiting to see. He gave one star. Neither he nor the person receiving the GC had ever been to the spa and apparently he was not going to give any type of a good rating until services were rendered. That mentality hurts the averages. I would like to ask that you review the statement you ask and possibly refine it to include more direction on what they are to reviewing. I agree with reviewing the site and the ease of using it however most are in the dark to review anything with the services. With more direction, it will alleviate any mixup as to what you are asking them for. Thanks for the opportunity to express my thoughts. While the concept is great, on two different occasions, the person purchasing the GC is not aware of exactly what they are reviewing. It only states "Please take a minute and review your experience with us." Unfortunately, the person reviewing does not know what he or she is reviewing. Is it the website (clarity/ease of use) or if they liked the way the system works… what are we looking for them to review. From the example given, the person doing the review uses the spa they are reviewing. In reality, the person buying an online GC is someone who does not even know the spa and has found it through the internet… and most probably lives in a different city or state.

In the two reviews we have received that didn't give us the top rating, they were both gentlemen who were rating the services the spa offers and whether or not they will be up to par. One also included a statement on waiting to see. He gave one star. Neither he nor the person receiving the GC had ever been to the spa and apparently he was not going to give any type of a good rating until services were rendered. That mentality hurts the averages.

I would like to ask that you review the statement you ask and possibly refine it to include more direction on what they are to reviewing. I agree with reviewing the site and the ease of using it however most are in the dark to review anything with the services. With more direction, it will alleviate any mixup as to what you are asking them for.

Thanks for the opportunity to express my thoughts.

]]> By: Stephanie http://www.spaboomblog.com/2007/reviews-really-rule#comment-21708 Stephanie Sat, 06 Oct 2007 14:05:48 +0000 http://www.spaboomblog.com/2007/reviews-really-rule#comment-21708 Is there a menu link they can click on to leave a review even if they don't purchase an online gift certificate? If they book an appointment online and receive their service, could they go back and leave a review later? So glad you added this. Reviews sell! Thank You! Is there a menu link they can click on to leave a review even if they don't purchase an online gift certificate? If they book an appointment online and receive their service, could they go back and leave a review later?

So glad you added this. Reviews sell! Thank You!

]]> By: eva sztupka-kerschbaumer http://www.spaboomblog.com/2007/reviews-really-rule#comment-21668 eva sztupka-kerschbaumer Tue, 02 Oct 2007 22:47:09 +0000 http://www.spaboomblog.com/2007/reviews-really-rule#comment-21668 Hi Guys, I love the new "Review" addition. In everything we do, I try to encourage my guests to share their experience with me (good or bad). 95% of our reviews are good but I go out of my way to personally contact and "thank" the bad reviewers explaining to them that "it is only because they took the time to write what a bad time they had, that allows me to keep an eye on what is happening when I may not be looking." 99% of the "bad reviewers" come back and remain loyal customers. Of course, there are still one or two people that are just plain wrong and in those rare instances, I don't mind telling them exactly that. Keep up the good work! Best, Eva www.esspa.com Hi Guys,

I love the new "Review" addition. In everything we do, I try to encourage my guests to share their experience with me (good or bad). 95% of our reviews are good but I go out of my way to personally contact and "thank" the bad reviewers explaining to them that "it is only because they took the time to write what a bad time they had, that allows me to keep an eye on what is happening when I may not be looking." 99% of the "bad reviewers" come back and remain loyal customers. Of course, there are still one or two people that are just plain wrong and in those rare instances, I don't mind telling them exactly that. Keep up the good work!

Best, Eva
www.esspa.com

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