Get more mileage out of your printed newsletters by posting them on your website using SpaBoom Events.

The first step is to get a PDF version of your newsletter. If you use an advertising agency or graphics designer, just ask them to send you a PDF whenever they create something for you. If you design your newsletters in-house, see if your software has a "Save to PDF" option, or check out free tools like PrimoPDF or PDFOnline.

Once you've got a PDF, it's easy to post it on your website:

1. Go to Setup, Events and Add Event.
2. Make up a Headline and some Narrative to describe your newsletter.
3. Change the type to "News".
4. For Link to PDF File, select "New file", then click on the Browse button and select your PDF file.
5. Enter an appropriate name in Link text for your PDF, like "March Newsletter".
6. Enter the Start date for when you'd like the PDF to first appear on your website.
7. If you'd like it to automatically disappear, enter an End date. Otherwise, leave it blank — Events automatically shows your latest three News items.

For Dynamic Spa Websites, your News item will automatically appear in the sidebar of your website. For linked-in sites, it will appear on your Specials and Events page (see Help to add the link to your website).

Fliers

The same approach works great for fliers, too. Just use an "Announcement" or "Occasion" type for the event instead, and enter an End date for when the flier is no longer relevant.

News Page

You can also add a "News" page to Dynamic Websites to show the history of all of your News items. This is particularly useful if you're using News for newsletters or other timely pieces like press releases:

1. Go to Setup, Website and Add Page, calling it something clever like "News".
2. Click on the edit main content icon, and change "Your Headline" to something like "News", and "your text" to "{news}". It's that little tag, with the funny curly braces around it, that causes your news events to appear on the page.
3. Add a link to your new page in main navigation and/or the main content of your home page.

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