Mother's Day represents an enormous Instant Gift Certificate sales event, one that deserves a little up front work to reap its fullest potential. We've set up promotions to help you focus your online efforts this year, with an Event, two Marketing Emails and an Instant POP out there for you to customize at will.

And those of you who add featured services for Mother's Day in Events will definitely make life easier for your GC buyers as well as increase your revenues to boot. Gift buyers love to see services tailored for special holidays, so put some together and make life better for everyone!

The Mother's Day campaign begins 4/13. Here’s all you do to take full advantage:

• Go to Setup, Events and click on “Mother's Day Gift Idea” and select a couple of services that make great Mother's Day gifts. This is by far the most important step!
• If you’d like to change your email campaign, go to Setup, Email Marketing and click on “Mother's Day Gift” and "Perfect Mother's Day Gift". Your services that you selected above will automatically be added to your email. Use “Send Test Email” to see exactly what it looks like.
• Go to Setup, Instant POP and print out a mini-poster to promote Instant GCs in your retail location.

We’ve already set up Graduation and Father’s Day items in Events, Email Marketing and Instant POP, so if you want to get ahead of the planning game go ahead and customize them while you're at it!

Here’s a list of the promotions we’ve set up:

Events

Mother’s Day Gift Idea!, launch date 4/13/07
Graduation Made Easy, launch date 5/18/07
Father’s Day Gift Solution!, launch date 6/1/07

Email Newsletters

Mother’s Day Gift, launch date 4/13/07
Perfect Mother’s Day Gift (last minute), launch date 5/11/07
Graduation Gift Perfection, launch date 5/18/07
Father’s Day Gift Solution, launch date 6/2/07

Instant POP

Mother’s Day Gift Idea!
Father’s Day Gift Solution!

A few minutes setting up services to go with events will pay dividends, so make sure you line your ducks up before the Mother's Day rumpus starts!

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website