They need you to make their life easier — Valentine's Day is just around the corner, and you can help all of those guys find the perfect gift!

• Appeal to the mind of the typical GC buyer: provide a small selection of 2 or 3 services and packages to promote just for Valentine's Day. Highlight the benefits of the treatment, not the technical details. Men are buying romance, not a mineral salt scrub.
• Valentine's Day is a great opportunity to upgrade your gift certificate sales:
A man buying a spa gift certificate for a woman is like a woman buying a gift certificate for a man in an auto parts store; both have one goal in mind: to escape as quickly as possible!
• Use the SpaBoom Valentine's Day event to highlight those special services and packages. To learn how, see SpaBoom Help.
• Events appear automatically for Dynamic Websites, or you can add a link to your existing website (here's how).
• Your specials in Events will also appear on Spa Emergency for more marketing exposure.

One Response to “Men need you!”

1. Pamela Hatfield Says:
   January 14th, 2007 at 8:17 pm

   Thank you for the marketing tips. It has helped our Spa gift certificates sales sooooo… much!

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