The Email Campaigns report will tell you in a glance the results of your email marketing efforts, showing each campaign, when it was sent and the salient details:

• Emails is the number of emails sent for this campaign.
• Responses shows the number of recipients that clicked on a link in the email.
• GCs Sold is the number of Instant Gift Certificates you sold from a recipient clicking on a link in the email.
• Appointments is the number of appointments scheduled by recipients after clicking on a link in the email.
• Conversion % is the percentage of recipients that purchased a GC or scheduled an appointment.
• Unsubscribes shows how many recipients unsubscribed from your email newsletter.

Many dedicated email marketing services track an open rate, theoritically how many people have looked at the email. We've chosen not to because the number is horribly unreliable. Most email programs now block showing external images, which is how open rates are determined. The technique also throws up red flags for some spam filters.

Response rate is a very accurate measurement, tracking how many recipients click on a link in your email. But that has its limits, too: someone who receives your email and then pops over to their browser and types in your website address or clicks on a bookmark isn't going to be included. It's only if they actually click on the link in the email. Same thing applies to GCs Sold.

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