http://www.spaboomblog.com/2007/house-of-gift-cards Online marketing for spas, salons and massage therapists Fri, 05 Dec 2008 11:10:04 +0000 http://wordpress.org/?v=2.2.1 http://www.spaboomblog.com/2007/house-of-gift-cards#comment-22391 afree Sun, 20 Jan 2008 08:00:38 +0000 http://www.spaboomblog.com/2007/house-of-gift-cards#comment-22391 Ms. Fetterman’s observations are a good reminder to make our instant gifts personable and special. A customized gift is a more personal and thoughtful expression thank a generic chunk of dead dinosaur. Perhaps there is there a metaphor there. While we ponder that, it's worthwhile to take a moment to update your holiday specials and packages. If you have any new logos or graphics make sure they are loaded into the system so they will show up nice and pretty on the gift certificates. Finally, don’t forget the staff training aspect. Make sure your staff knows how to redeem them so your new customer does not feel like they have thrown a monkey wrench into the operation of your spa or salon. After all, a National Retail Federation survey concludes that 88% of Americans plan to buy at least two gift vouchers of some kind this year for a total of 26.3 billion dollars. Let’s divert some of that into your spa or salon. Ms. Fetterman’s observations are a good reminder to make our instant gifts personable and special. A customized gift is a more personal and thoughtful expression thank a generic chunk of dead dinosaur. Perhaps there is there a metaphor there. While we ponder that, it's worthwhile to take a moment to update your holiday specials and packages. If you have any new logos or graphics make sure they are loaded into the system so they will show up nice and pretty on the gift certificates. Finally, don’t forget the staff training aspect. Make sure your staff knows how to redeem them so your new customer does not feel like they have thrown a monkey wrench into the operation of your spa or salon. After all, a National Retail Federation survey concludes that 88% of Americans plan to buy at least two gift vouchers of some kind this year for a total of 26.3 billion dollars. Let’s divert some of that into your spa or salon.

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