Betty's opened 7 years ago, and this Holiday Season proved to be our very best yet! Our success stems from a combination of endeavors, the first of which was to establish a web presence very early on, and to build on that as we evolved as a business. We put considerable effort into creating an accessible, visually pleasing website, and to sending out steady email reminders to Betty's loyalists. We pay close attention to our Google and Yahoo positioning and adjust whenever necessary to make the most of those online tools. We also take advantage of our in-store visuals, and in November began displaying cards about our Holiday Special and Online Gift Certificates. Having a user-friendly, accessible, and all-around winning Instant Gift Certificate program is the fine tuning and extra icing we've been needing and wanting!